PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL4055	Travel Writing	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	none
Course Objectives:	Students who take this course will understand and be able to identify the definition, traditional elements and development of travel narratives. By means of close reading of selected travel narratives, they will identify, compare and contrast travel writing traditions in different parts of the world.

Learning Outcomes

The students who have succeeded in this course;
Students who complete this course will learn

* to identify the literary, cultural, historical, political impact of travel narratives in different parts of the world.
* the terminology related to travel writiıng theory
• to identify recurrent themes in travel writing such as self-fashioning, the body, Orientalism, imaginative geography and the tourist gaze
• to read critically several travel narratives by writers and explorers from different parts of the world
• to discuss how this genre has evolved through time and place.

Course Content

Examples of travel writing from the
14th-2Oth century

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Class	-
2)	The Art of Travel	Reading
3)	The Art of Travel	Reading
4)	The Art of Travel	Reading
5)	The Oxford Book of Exploration	Reading
6)	The Oxford Book of Exploration	Reading
7)	The Oxford Book of Exploration	Reading
8)	Review	-
9)	Amongst the Believers	Reading
10)	Amongst the Believers	Reading
11)	Amongst the Believers	Reading
12)	Ghost Train to the Eastern Star	Reading
13)	Ghost Train to the Eastern Star	Reading
14)	Ghost Train to the Eastern Star	Reading
15)	Final	-
16)	Final	-

Sources

Course Notes / Textbooks:	The Art of Travel by Alain de Botton The Oxford Book of Exploration ed. by Robin Hanbury Tenison Amongst the Believers by V.S.Naipaul Ghost Train to the Eastern Star by Paul Theroux
References:	none

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Quizzes	2	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	1	15
Quizzes	2	5	10
Midterms	1	10	10
Final	1	20	20
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.