PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL3055	Modern America and Politics	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	none
Course Objectives:	The objective of this course is to introduce present political and social USA and to specify U.S positioning in the world affairs by developing a critical eye on the foreign relations of U.S particularly focusing on Turkish-American relations since 1950s.

Learning Outcomes

The students who have succeeded in this course;
The students who succeed in this course will be able to:

1)discuss the major themes of modern American socio-politics from World War I to present
2)employ historical and sociological perspectives relating to the development of relations berween U.S and the World
3)formulate interpretations of U.S relations to the Middle East
4)evaluate how foreign relations between Turkey and America was established and shaped due to the changing political interests of both sides.
5)examine the evolution of current political and social events such as peace making policies, globalization, international relations.

Course Content

Modern America and Socio Political Relations, Turkish-American Relations

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: America is on the stage ( The politics of a new century 1910-1920)
2)	The Rise of Black Militance and the Harlem Renaissance: The Age of Jazz and Mass Culture	Reading
3)	Getting Ready for the Second World War	Reading
4)	The Fascist Challenge and the Pasific Conflict , 1940-1950	Reading
5)	Post-war America: The Truman Doctrine and the Marshall Plan, the history of NATO, 1945-1955	Reading
6)	Eisenhower Years (1953-1960): The Soviet (Communist Challenge) The Age of Space	Reading
7)	The Civil Rights Movement: The Age of Television, Beat Generation, 60s/ Black Power	Reading
8)	1960s Turkish-American Partnership: The Alliances	Reading
9)	The Rise of the New Right: Ronald Reagan ( Issue of Iran and Middle East)	Reading
10)	Turkish- American Relations 1980s: Turning Point, Turgut Ozal/ The Collapse of the Communist Regimes	Reading
11)	The Era of: Bush and Clinton	Reading
12)	George W. Bush and September 11, 2001	Reading
13)	America Fights Back : War in Afghanistan, Second Iraq War and Turkey's role	Reading
14)	Obama's Policy: Iran, Taliban and the Nucleer Issue (Where Turkey Stands?	Reading
15)	Final
16)	Final

Sources

Course Notes / Textbooks:

My own lecture notes
Stephen Ambrose and Douglas Brinkley, Rise to Globalism, eighth edition (New York: Penguin, 1997).

References:

G. John Ikenberry, ed., American Foreign Policy: Theoretical Essays, Fifth edition (New York: Pearson Longman, 2005)
Roger R. Trask, The United States Response to Turkish Nationalism and Reform 1914-1939, The University of Minnesota Press, Minneapolis, 1971
Richard C. Company Turkey and the United States : The Arms Embargo Period, New York : Praeger, 1986
McGhee, George. The US-Turkish-Nato Middle East Connection:How the Truman Doctrine Contained the Soviets in the Middle East . New York : St Martin ’s, 1990
Akdes Nimet Kurat Turk-Amerikan Munasebetlerine Kisa Bir Bakis, , Dogus, Ankara, 1959
Oral Sander Turk-Amerikan Iliskileri 1947-1964, Ankara Uni. Siyasal Bilgiler Fak. Yay. 1979

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Quizzes	2	% 10
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	2	28
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			78

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.