PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL3053	America and War	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	none
Course Objectives:	The objective of this course is to look at America’s war history beginning with the Indian Wars of the early 17th century colonial period, through the major wars and conflicts during the 18th, 19th and 20th century, to the current escalating military interventions and peace enforcement operations of the early 21st century.

Learning Outcomes

The students who have succeeded in this course;
The students who succeed in this course will be able to:

1)discuss major wars in American history
sociological perspectives relating to the development of warfare in America
2)formulate interpretations of military tactics due to the changes in domestic and foreign policies in the USA.
3)examine selected conventional and special military operations conducted in America
4)assesst the recent US wars indicating international environment of growing regional instability and crises, ethnic conflict, and global terrorism.

Course Content

American war history and literature

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	American Revolution	Reading
3)	Civil War	Reading
4)	American-Indian Wars I	Reading
5)	American-Indian Wars II	Reading
6)	American-Mexican Wars	Reading
7)	First World War and America I	Reading
8)	Film Screening and Discussion- Documentary on WWI and America
9)	America after First World War	Reading
10)	America and Second World War	Reading
11)	America After Second World War	Reading
12)	Cold War	Reading
13)	The Vietnam War	Reading
14)	America and the Middle East I	Reading
15)	Final
16)	Final

Sources

Course Notes / Textbooks:	My own lecture notes.
References:	none

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Quizzes	2	% 10
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.