PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL2052	Introduction to Film Studies	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELİF BAŞ
Course Lecturer(s):	Dr. Öğr. Üyesi ELİF BAŞ Dr. Öğr. Üyesi HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	None
Course Objectives:	This course is a survey of the discipline of Film Studies, its methodologies, genres and histories. Through an examination of various cinematic forms, styles, and genres, roughly following a historical chronology, the course aims to develop the critical skills crucial to the discourse of Film Studies.

Learning Outcomes

The students who have succeeded in this course;
1-Trace the historical developments of world cinema and identify the causes and effects of those developments.
2-Demonstrate how the individual histories of national cinemas have affected international trends in producing, distributing, and exhibiting films.
3-Describe how the uses of the film medium have changed and standardized over time.
4-Explain how sociopolitical, technological, economic, and cultural circumstances have influenced the aesthetics of cinema at given junctures in history.

Course Content

Films and reading material related to history of cinema.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course. Film terminology.
2)	Birth of the narrative form- D.W. Griffith – Birth of a Nation 1915	Reading.
3)	Soviet Silent Cinema and the Theory of Montage Eisenstein: Battleship Potemkin 1925 (scene: The Odessa Steps)	Reading.
4)	German Cinema of the Weimar Period Robert Weine – Das Kabinet des Dr. Caligari 1920	Reading.
5)	Golden Age of Hollywood – Charlie Chaplin Modern Times 1936
6)	Classical Hollywood Cinema – Casablanca 1942
7)	A Major Figure of the Studio Era: Hitchcock Alfred Hitchcock – The Birds 1963/or Psycho
8)	Review and discussion.
9)	Italian neorealism - De Sica– The Bicycle Thieves 1948	Reading.
10)	La Dolce Vita - Federico Fellini	Reading.
11)	1970’s era of cynicism: A nervous romance Woody Allen – Annie Hall 1977
12)	Midterm, 2nd essay.
13)	A German Horror: Das Experiment - Oliver Hirschbiegel 2001
14)	Turkish cinema
15)	Final.
16)	Final.

Sources

Course Notes / Textbooks:	History of Film / C. Ellis and Virginia Wright Wexman A History of Narrative Film / David A. Cook
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Presentation	1	% 15
Midterms	2	% 40
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 65
PERCENTAGE OF FINAL WORK		% 35
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	10	50
Midterms	2	40
Final	1	20
Total Workload		158

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.