PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
DES4913	Visual Expression of Idea	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor MURAD BABADAĞ
Recommended Optional Program Components:	None
Course Objectives:	The aim of the course is to provide the student with theoretical and practical knowledge about the methods of obtaining conceptual content in communication channels that will be developed by using all representation languages used by these three disciplines by working together and side by side in a workshop in a way that can eliminate the scale difference in these different disciplines.

Learning Outcomes

The students who have succeeded in this course;
- elimination of interdisciplinary scale differences
- Increasing the ability of three different disciplines to work together
- development of experiential thinking skills on content-form relations
- experience on representational languages common to all three disciplines- define visual communication,
- define iconography and conceptual metaphors,
- demonstrate the basics of a visual construct,
- design a visual entity with conceptual content.

Course Content

The content of the course consists of theoretical part and workshop studies that will make it possible to examine the theoretical infrastructure of the design activity at the conscious and unconscious level, and to understand how the designer actually establishes himself as an agent. It consists of verbal information in which the communication principles of all representation languages and conceptual construction are conveyed, and design examples in which the knowledge is applied.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course.
2)	examination of philosophical base of designing
3)	Elements of graphic language.
4)	Elements of graphic language.
5)	Abstraction and conceptualization.
6)	Abstraction and conceptualization.
7)	Iconography in classical arts.
8)	Using metaphors in visual communication.
9)	Exercise 1: Brief, start.
10)	Exercise 2: Development.
11)	Exercise 1: Final and dicussion.
12)	Exercise 2: Brief, start.
13)	Exercise 2: Development.
14)	Exercise 2: Final and discussion.

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 5
Homework Assignments	2	% 35
Preliminary Jury	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	14	42
Homework Assignments	2	6
Midterms	1	1
Final	1	2
Total Workload		79

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.