ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
DES3922	History of Design and Technology II	Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. MEHMET ASATEKİN
Course Lecturer(s):	Assoc. Prof. MEHMET ASATEKİN
Recommended Optional Program Components:	None
Course Objectives:	The course aims to provide information on the beginnings and development of industrial design and on its present state in different countries.

Learning Outcomes

The students who have succeeded in this course;
- define the beginning process of industrial design as a new discipline,
- define the development and dynamics of industrial design,
- identify and discuss prominent examples of industrial design,
- analyze industrial design movements, styles, places and designers,
- evaluate industrial design examples in reciprocal relations.

Course Content

This second part of the two-semester course starts with the effects of industrial revolution on visual arts and on crafts. It continues with the emergence of industrial design and its development in several countries. It discusses the different and differing characteristics of industrial design in time and place.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	From Crafts to Machine Age
2)	From Crafts to Machine Age II
3)	1930larda ABD
3)	Bauhaus
4)	Emergence of Industrial Design
5)	Post-war USA
6)	Post-war Europa: UK and France
7)	Post-war Europa: Germany
8)	Post-war Europa: Italy
9)	Design in Scandinavia.
10)	Globalism in Design I
11)	Globalism in Design II
12)	Enlarging Borders: Design and Innovation
13)	Enlarging Borders: Designer as Entrepreneur
14)	Wrap-up, "Objectified"

Sources

Course Notes / Textbooks:	non
References:	non

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 5
Homework Assignments	1	% 15
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Homework Assignments	2	2	4
Midterms	1	2	2
Paper Submission	1	2	2
Final	1	2	2
Total Workload			38

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2