PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
DES3921	History of Design and Technology I	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. MEHMET ASATEKİN
Course Lecturer(s):	Assoc. Prof. MEHMET ASATEKİN
Recommended Optional Program Components:	None
Course Objectives:	The course aims to provide the student with information that will make him/her equipped on the development of basic technologies and visual arts on chronological basis.

Learning Outcomes

The students who have succeeded in this course;
- define the development processes of basic technologies,
- define the development processes of visual arts,
- dicuss the outcomes of artistic movements and works,
- discuss the interrelationships between technology-production-crafts-arts,
- analyze the effects of industrial revolution on arts and crafts.

Course Content

This first part of the two-semester course dicusses, as the forerunning references of industrial design, the development of basic technologies from prehistoric times to the industrial revolution. It also shows the process of evolution in visual arts during the same period. It gives information on how these two development/evolution processes interacted with the industrial revolution and prepared the grounds for a new discipline as industrial design.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Continuity between technology-art-design. Basic definitions of technology and arts.
2)	Primitive technologies.
3)	From primitive technologies to medieval times.
4)	Medieval technologies.
5)	Beginnings of visual arts. Primitive, Egyptian, Greek, Roman arts.
6)	Medieval arts.
7)	Gothic arts.
8)	Visual elaboration on medieval living and arts.
9)	Renaissance arts.
10)	Renaisance arts.
11)	Visual elaboration on renaissance living and painting.
12)	Industrial Revolution and new technologies.
13)	Industrial revolution and new technologies.
14)	Symbolizm in painting and the emergence of the artist as an individual.

Sources

Course Notes / Textbooks:	non
References:	non

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 5
Homework Assignments	1	% 15
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	14	56
Midterms	1	2
Paper Submission	1	4
Final	1	2
Total Workload		92

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.