PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
DES1021 | Introduction to Industrial Design | Fall | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. MEHMET ASATEKİN |
Course Lecturer(s): |
Assoc. Prof. MEHMET ASATEKİN |
Recommended Optional Program Components: | None |
Course Objectives: | This course introduces the student to the discipline of industrial design through lectures, class discussion, one assignment, and two exams. It will provide the student with: - A general understanding of the subjects listed in the course description above. - An exposure to the visual world of industrial design. - Some experience of group discussion and teamwork. - The experience of researching, analyzing, and presenting on aspects of industrial design - Discuss the social, historical and cultural context of key art and design movements, theories and practices - Analyse a specific work of art or design related to own area of specialism |
The students who have succeeded in this course; I- define design, industrial design, formation and evolution of the profession II- identify the practice area of the profession and the other fields that industrial design relates III- identify the role of industrial designer and process of industrial design IV- define stages of design problem solving V- debate on application of industrial design on specific problems and user groups VI- analyze specific industrial design projects according to practice fields of the profession VII- relate business and management to industrial design VIII- debate on human factors, material and technology, manufacturing process, innovation and creativity in industrial design |
1. Introduction to the course. 2. Design, Industrial Design and Basic Concepts in Industrial Design 3. Design Process, Roles in Design Process and Design Criteria 4. Identifying Qualifications and Problems in Product Design 5. Color in Industrial Design 6. Collection and Process of Information in Design 7. Human Factors in Industrial Design 8. Special Topics in Industrial Design for Special Age Groups and Universal Design 9. Midterm exam 10. Business of Industrial Design 11. Presentation of papers 12. Presentation of papers 13. Presentation of papers 14. Presentation of papers 15. Design Ideation and Problem Solving 16. Innovation and Creativity in Decision Making |
Week | Subject | Related Preparation |
1) | Introduction to the course. | |
2) | Design, Industrial Design and Basic Concepts in | |
3) | Design Process, Roles in Design Process and Design Criteria | |
4) | Identifying Qualifications and Problems in Product Design | |
5) | Color in Industrial Design | |
6) | Collection and Process of Information in Design | |
7) | Human Factors in Industrial Design | |
8) | Special Topics in Industrial Design for Special Age Groups and Universal Design | |
9) | Midterm | |
10) | Business of Industrial Design | |
11) | Presentation | |
12) | Presentation | |
13) | Presentation | |
14) | Presentation | |
15) | Design Ideation and Problem Solving | |
16) | Innovation and Creativity in Decision Making |
Course Notes / Textbooks: | Slack, Laura. What is Product Design? UK: RotoVision, 2006. Asatekin, Mehmet. Endüstri Tasarımında Ürün Kullanıcı İlişkileri. Ankara: ODTÜ Mimarlık Fakültesi Yayınevi. 1997. Heskett, John. Industrial Design.London: Thames and Hudson, 1980. Bayazıt, Nigan. Endüstriyel Tasarımcılar İçin Tasarlama Kuramları ve Metodları. İstanbul: Birsen yayınevi, 2004. Clay, Robert. Beautiful Thing. An Introduction to Design. New York: Berg, 2009. |
References: | Slack, Laura. What is Product Design? UK: RotoVision, 2006. Asatekin, Mehmet. Endüstri Tasarımında Ürün Kullanıcı İlişkileri. Ankara: ODTÜ Mimarlık Fakültesi Yayınevi. 1997. Heskett, John. Industrial Design.London: Thames and Hudson, 1980. Bayazıt, Nigan. Endüstriyel Tasarımcılar İçin Tasarlama Kuramları ve Metodları. İstanbul: Birsen yayınevi, 2004. Clay, Robert. Beautiful Thing. An Introduction to Design. New York: Berg, 2009. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 16 | % 10 |
Homework Assignments | 8 | % 20 |
Presentation | 4 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 15 | 2 | 30 |
Application | 15 | 2 | 30 |
Presentations / Seminar | 4 | 2 | 8 |
Homework Assignments | 1 | 5 | 5 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 77 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |