PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ARC2027	History and Theory of Architecture II	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SUNA ÇAĞAPTAY
Course Lecturer(s):	Dr. Öğr. Üyesi BERNA YAYLALI Instructor ASLI VARON Dr. Öğr. Üyesi SUNA ÇAĞAPTAY
Course Objectives:	This course aims to examine the character and context of the built environment and the key works in architecture from the middle ages to the contemporary period and show how architectural works are embedded in their physical and social contexts. In this respect it includes the introduction of history of the architectural and urban environment—its form, function, and representation—addressing cultural/economic/natural factors, settlement patterns, structure, design, planning, and theories of architectural and urban forms.

Learning Outcomes

The students who have succeeded in this course;
- Understanding of parallel and divergent canons and traditions of architecture, landscape and urban design including examples of indigenous, vernacular, local, regional, national settings from the Eastern, Western, Northern, and Southern hemispheres in terms of their climatic, ecological, technological, socioeconomic, public health, and cultural factors.
- Understanding of the diverse needs, values, behavioural norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals and the implication of this diversity on the societal roles and responsibilities of architects.
- Understanding of the diverse needs, values, behavioural norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals and the implication of this diversity on the societal roles and responsibilities of architects.

Course Content

This course aims to examine the character and context of the built environment and the key works in architecture from the middle ages to the contemporary period and show how architectural works are embedded in their physical and social contexts. In this respect it includes the introduction of history of the urban environment—its form, function, and representation—addressing cultural/economic/natural factors, settlement patterns, structure, design, planning, and theories of urban forms.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	The Romanesque Architecture
3)	Gothic Architecture
4)	The Renaissance
5)	High Renaissance and Manierism
6)	Classical Ottoman Architecture and Ottoman Gardens
7)	Popes and Cardinals as Planers and Italian Gardens
8)	Mid-term; Palladio and Sinan
9)	Baroque in Italy
10)	Baroque and Late Baroque
11)	Revivalism and Neoclassicism
12)	Neo Gothic, Beaux Art and Eclecticism
13)	The Age of The Machines
14)	Wrapping up

Sources

Course Notes / Textbooks:

References:

Michael Fazio, Marian Moffett, Lawrence Wodehouse, A World of History of Architecture (Lawrence King Publishing, 2009).
Spiro Kostof, A History of Architecture: Settings and Rituals (New York: Oxford University Press, 1995). 2nd. Edition (NA 200/. K65 1995).
Marvin Trachtenberg and Isabelle Hyman, Architecture from Prehistory to Post-Modernism. 2nd edition. (New York: Harry N. Abrams, 2002).
Ian Sutton, Western Architecture (Thames & Hudson world of art, 2001).
Francis D.K. Ching, Mark M. Jarzombek, Vikramaditya Prakash, A Global History of Architecture (John Wiley & Sons, Inc. 2007).
Francesca Prina, The Story of Gothic Architecture (Prestel, 2009).
Alexander Markschies, Icons of Renaissance (Prestel, 2003).

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Midterms	1	% 35
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	14	5	70
Midterms	1	2	2
Final	1	2	2
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.