PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ARC1028	History and Theory of Architecture I	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SUNA ÇAĞAPTAY
Course Lecturer(s):	Instructor ASLI VARON Dr. Öğr. Üyesi GÖKSUN AKYÜREK ALTÜRK Dr. Öğr. Üyesi SUNA ÇAĞAPTAY
Recommended Optional Program Components:	Site and museum visits, in class and on-site lectures
Course Objectives:	After dicussing the basic relationship between history and architecture, course aims to identify the formal, functional, spatial, technological and symbolic diversity of architecture, that is mainly a historical, social and cultural realm of production, starting from early ages till the 13th century. Evaluate architectural products within a wide range of singular building to urban environment, in regard to their distinct and similar characteristics with a comparative perspective, which are produced in different cultural and historical contexts.

Learning Outcomes

The students who have succeeded in this course;
 Understanding of parallel and divergent canons and traditions of architecture, landscape and urban design including examples of indigenous, vernacular, local, regional, national settings from the Eastern, Western, Northern, and Southern hemispheres in terms of their climatic, ecological, technological, socioeconomic, public health, and cultural factors.
 Understanding of the diverse needs, values, behavioural norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals and the implication of this diversity on the societal roles and responsibilities of architects.

Course Content

-Discussion of the relationship between architecture and history as a narrative.
-A general discussion on the architectural history belonging to various geographical and cultural contexts from early ages to the 13th century.
-With special emphasis on the Middle East and Turkey, presentation of monuments and urban environments, and their comparative evaluation together with parallel readings.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Why do we study architectural history? What is history? In what ways is it related to architecture? How do we record and evaluate them in a historical perspective?
2)	1st cities—Fertile Crescent, Sumer, India, Harappa, Jericho small settlements everywhere, the village as the human habitation	Trachtenberg, Ch 1, pp: 76-84.
3)	Of Kings and Pharaohs: Egypt	Trachtenberg, Ch 1, pp: 62-76
4)	The Greek City: Athens	Trachtenberg, Ch 2, pp: 90-107.
5)	The City Assembled: Hellenistic City Culture	Trachtenberg, Ch 2, pp: 109-114.
6)	The Roman City: From Republic to Empire Roman Empire: Asia Minor and Beyond	Trachtenberg, Ch 3, pp:120-149.
7)	MIDTERM
8)	The Christian City: Early Byzantine City in Asia Minor, Italy and the Near East	Trachtenberg, Ch 4, pp: 161-176.
9)	Middle and Late Byzantine Architecture in Constantinople and the Provinces	R. Ousterhout, ‘An Apologia for Byzantine Architecture,’ Gesta 35 (1996): 21-33.
11)	Islamic Cities and Landscapes: Damascus, Baghdad	D. Fairchild Ruggles, Islamic Gardens and Landscapes, Ch 1.
12)	Islamic Cities and Landscapes: Cairo, Isfahan, Konya	D. Fairchild Ruggles, Islamic Gardens and Landscapes, Ch 2.
13)	Medieval Cities: the Romanesque	Trachtenberg, Ch 5, pp: 185-190
14)	Medieval Cities: the Gothic	Trachtenberg, Ch 5, pp: 185-190; Ch 7, pp: 222-245.

Sources

Course Notes / Textbooks:
References:	Marvin Trachtenberg and Isabelle Hyman, Architecture from Prehistory to Post-Modernism. 2nd edition. New York: Harry N. Abrams, 2002. R. Ousterhout, ‘An Apologia for Byzantine Architecture,’ Gesta 35 (1996): 21-33. D. Fairchild Ruggles, Islamic Gardens and Landscapes, Ch 1., University of Pennsylvania Press, 2008

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	14	4	56
Homework Assignments	1	8	8
Midterms	1	2	2
Final	1	2	2
Total Workload			94

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.