PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ESE4101	Sustainable Energy	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ÖZCAN HÜSEYİN GÜNHAN
Course Lecturer(s):	Dr. Öğr. Üyesi CANAN ACAR
Recommended Optional Program Components:	Not available.
Course Objectives:	The objectives of the course is to teach the students the tradeoffs inherent in sustainability; to lead them to learn technology and technology dependent energy policy options and provide an assessment frame work to produce alternative solutions. In this respect, the conventional and renewable energy resources and the existing and future’s technologies will be examined in relation to their environmental strengths and weaknesses, their economic viability and their ability to satisfy the ever evolving regulatory expectations of the world community

Learning Outcomes

The students who have succeeded in this course;
I. Understand the pillars on which sustainability stands and the importance of energy as one of the pillars
II. Identify the differences between different energy resources as far as sustainability is considered
III. Comprehend the local regional and global effects of energy production and consumption.
IV. Know the economic evaluations pertaining to energy and the rest of the economy
V. Understands various sustainability indicators and the sustainability metrics
VI. Differentiate between various fossil fuels and their contribution to human processes.
VII. Knows the issues related to fossil fuels from exploration , discovery , extraction to final use.
VIII. Comprehend and analyze the environmental impacts of fossil fuels.
IX. Differentiate between various new and renewable energy sources and their contribution to human processes

Course Content

Wide aspects of energy use from the viewpoints of sustainability, resource availability, technical performance, environmental effects, and economics. The course shows the tools to make “informed energy choices” and review the technology, environmental impacts and economics of main energy sources like nuclear, solar, wind, geothermal energies and hydropower. Covers the relationships between the development of technology, energy resources, and energy technologies available today.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Sustainable Energy
2)	Energy Resources
3)	Homework 1, in-class presentation
4)	Local, Regional and Global Environmental Effects of Energy Production and Consumption
5)	Economic Evaluation
6)	Energy Systems and Sustainability Metrics
7)	Homework 2, in-class presentations
8)	Fossil Fuels and Fossil Energy
9)	Midterm Examination
10)	Environmental Impacts of Fossil Fuels and Fossil Energy
11)	Nuclear power
12)	Homework 3, in-class presentation
13)	New and Renewable Energy Sources in Context
14)	Complexity of the Energy Systems
15)	Studying for the final examinations
16)	Studying for the final examinations

Sources

Course Notes / Textbooks:	Ders notları/pp sunumları Referans kitap: J. W. Tester, E. M. Drake, M. W. Golay, M. J. Driscoll, and W. A. Peters ,“Sustainable Energy- Choosing Among Options”,1995 Lecture Notes and pp presentations Reference(s): J. W. Tester, E. M. Drake, M. W. Golay, M. J. Driscoll, and W. A. Peters ,“Sustainable Energy- Choosing Among Options”,1995
References:	Makaleler ders sırasında bildirilecektir. Papers to be announced later.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 25
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	16	3	48
Presentations / Seminar	2	2	4
Project	1	20	20
Midterms	1	2	2
Final	1	2	2
Total Workload			104

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.