PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4408	OBASE Business Intelligence	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ADEM KARAHOCA
Course Lecturer(s):	Prof. Dr. ADEM KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	The course provides the student with an introduction to the basic and more advanced concepts of Business Intelligence and discusses the architectures of possible solutions.

Learning Outcomes

The students who have succeeded in this course;
1. Define basic concepts and categories of business intelligence and business intelligence market
2. Describe data warehouse architectures
3. Define relational models, construct normalized data models and identify queries to data sources with SQL.
4. Discuss case studies in terms of business intelligence concepts
5. Specify data mining and clustering methods
6. Describe neural networks
7. Define decision trees
8. Identify business intelligence front end applications
9. Prepare project presentations

Course Content

Concepts of business intelligence, data warehousing, rdbms concepts, modeling the dimensions and creating the aggregations, panel - case studies, introduction to data mining unsupervised methods, supervised methods, business intelligence front end

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Business Intelligence
2)	Data Warehousing
3)	RDBMS Concepts I
4)	RDBMS Concepts II
5)	Modeling the Dimensions and Creating the Aggregations
6)	Modeling the Dimensions and Creating the Aggregations
7)	Panel - Case Study: Migros
8)	Introduction to Data Mining Unsupervised Methods
9)	Introduction to Data Mining Unsupervised Methods
10)	Supervised Methods
11)	Supervised Methods
12)	Business Intelligence Front End
13)	Project Presentations
14)	Panel – Case Study: Turkcell

Sources

Course Notes / Textbooks:	Corporate Information Factory, W. H. Inmon, Claudia Imhoff, Ryan Sousa, 2001, 0471399612 Business intelligence : a managerial approach, E. Turban, R. Sharda, J.E. Arnsson, D. King, 2007, 013234761X The Data Warehouse Toolkit, R. Kimball, M. Ross, 1996, 0471153370
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Project	1	% 35
Midterms	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 25
PERCENTAGE OF FINAL WORK		% 75
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	3	5	15
Project	1	20	20
Midterms	1	18	18
Final	1	20	20
Total Workload			115

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.