PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4932	Special Topics in Software Engineering II	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. MEHMET ALPER TUNGA
Course Lecturer(s):	Prof. Dr. NAFİZ ARICA
Recommended Optional Program Components:	None.
Course Objectives:	Study of various topics, like advanced design in web based application architectures with current technical developments in software engineering. Applications in software engineering concepts with enterprise systems and their solution techniques.

Learning Outcomes

The students who have succeeded in this course;
1. Describe service oriented design
2. Define WSDL language basics
3. Define SOAP language basics
4. Analyze service design standards
5. Define SOA composition
6. Analyze entity centric design
7. Analyze application service design
8. Analyze task centric design
9. Describe SOA platform support

Course Content

The course content is composed of introducing service oriented design, wsdl related xml schema basics, wsdl language basics, soap language basics, service interface design tools, service oriented design composition guideline, service design standards and prerequisites, entity-centric business service design, application service design, task centric business service design and guidelines, soa support in j2ee and .net, soa case studies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introducing Service Oriented Design
2)	WSDL Related XML Schema Basics
3)	WSDL Language Basics
4)	SOAP Language Basics
5)	Service Interface Design Tools
6)	Service Oriented Design Composition Guideline
7)	Service Oriented Design Composition Guideline / Midterm I
8)	Service Design Standards and Prerequisites
9)	Entity-centric Business Service Design
10)	Application Service Design
11)	Task centric Business Service Design and Guidelines
12)	Task centric Business Service Design and Guidelines / Midterm II
13)	SOA Support in J2EE and .NET
14)	SOA Case Studies

Sources

Course Notes / Textbooks:	Service-Oriented Architecture (SOA): Concepts, Technology, and Design, Thomas Erl 978-0131858589
References:	Yok - None.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 10
Homework Assignments	2	% 10
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	3	5	15
Homework Assignments	2	5	10
Quizzes	2	2	4
Midterms	2	14	28
Final	1	17	17
Total Workload			116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.