PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4531	Unix Programming	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. MEHMET ALPER TUNGA
Recommended Optional Program Components:	None.
Course Objectives:	The students will have the ability of developing BASH scripts for systems programming in UNIX and UNIX based operating systems with the help of various tools such as grep, awk and sed. The course also provides the students with the other UNIX programming utilities such as socket programming, writing manuals and creating packages.

Learning Outcomes

The students who have succeeded in this course;
1. Define of basic concepts and categories of operating systems and UNIX
2. Use basic commands of Unix
3. Describe the concept of grep, awk and sed
4. Describe the Unix and shell environment and fundamentals of shell programming in Unix
5. Define the basic structures such as loops, control structures of BASH and developing system programming scripts through BASH
6. Prepare makefiles in Unix environment
7. Describe the fundamentals of Gnome programming
8. Create RPM packages
9. Prepare manual pages
10. Define the fundamentals of socket programming

Course Content

The course content is composed of unix commands, the grep family, introducing awk, introducing sed,
environment and shell variables, shell (bash) programming, writing makefile, gnome programming, creating rpm packages, writing manual pages, sockets.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Unix Commands
3)	The grep Family
4)	Introducing awk
5)	Introducing sed
6)	Environment and Shell Variables
7)	Shell (BASH) Programming
8)	Shell (BASH) Programming
9)	Shell (BASH) Programming
10)	Writing Makefile
11)	Gnome Programming
12)	Creating RPM Packages
13)	Writing Manual Pages
14)	Sockets

Sources

Course Notes / Textbooks:	Neil Matthew and Richard Stones, Beginning Linux Programming, Wiley, 2008, ISBN 13: 978-0-470-14762-7 David Tansley, Linux & Unix Shell Programming, Addison-Wesley, 2000, ISBN 10: 0-201-67472-6
References:	Yok - None.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 20
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	3	5	15
Homework Assignments	1	8	8
Quizzes	5	3	15
Midterms	1	17	17
Final	1	18	18
Total Workload			115

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.