PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4503	Introduction to IT Services Management	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. Öğr. Üyesi TAMER UÇAR
Course Lecturer(s):	Prof. Dr. ADEM KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	Foundations in IT services course provides an overview of IT Services. Topics include enterprise systems management (ESM), which is the complete and total management of a company's IT elements and/or environment. IT services, or ESM, involves two categorizations: infrastructure management -the discipline regarding services responsible for maintaining and managing the IT elements in an environment, and relationship management -the discipline containing the services that are customer facing in relation to their IT infrastructure.

Learning Outcomes

The students who have succeeded in this course;
1. Define computing infrastructure fundamentals
2. Analyze IT services
3. Define event and fault management
4. Describe problem, change and configuration management
5. Analyze asset management
6. Define security and network management
7. Define storage, workload, backup and recovery management
8. Analyze business process management fundamentals
9. Describe business process management supporting infrastructure

Course Content

The course content is composed of the basics of computing infrastructure, introduction to it services, event and fault management, problem, change and configuration management, asset management, security and network management, storage, workload, backup and recovery management, business process management fundamentals, business process management supporting infrastructure.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Computing Infrastructure Overview
2)	Introduction to IT Services
3)	Event & Fault Management
4)	Problem, Change and Configuration Management
5)	Asset Management
6)	Security and Network Management
7)	Storage, Workload, Backup and Recovery Management
8)	Storage, Workload, Backup and Recovery Management / Midterm I
9)	Business Process Management Fundamentals
10)	Business Process Management Supporting Infrastructure
11)	Case Study Presentations
12)	Case Study Presentations / Midterm II
13)	Case Study Presentations
14)	Project Presentation

Sources

Course Notes / Textbooks:	Rob Addy, Effective IT Service Management: To ITIL and Beyond, Springer OGC- ITIL v3 references library– Service Design, Transition, Operation, Strategy, Continual Service Improvement.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 10
Homework Assignments	2	% 10
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	3	6	18
Quizzes	2	3	6
Midterms	2	15	30
Final	1	17	17
Total Workload			113

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.