SEN4406 Advances in Web ProgrammingBahçeşehir UniversityDegree Programs PUBLIC RELATIONS AND PUBLICITYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
SEN4406 Advances in Web Programming Spring
Fall
3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi TAMER UÇAR
Course Lecturer(s): Dr. Öğr. Üyesi TAMER UÇAR
Recommended Optional Program Components: None
Course Objectives: The course covers JSF Basics, namespaces, document type definitions, Cascading Style Sheets, JSF expressions, XML stylesheets, language transformations, JSF navigation model and component development.

Learning Outcomes

The students who have succeeded in this course;
1. Analyze JSF and request processing
2. Analyze Facelets view declaration
3. Describe managed beans and expression language
4. Describe navigation model
5. Define user interface component model
6. Analyze data conversion, validation and event model
7. Analyze custom UI component development and Ajax interactions
8. Analyze non-UI custom component development
9. Describe secure development using JSF

Course Content

The course content is composed of the basics of JavaServer Faces (JSF), the jsf request processing lifecycle, the facelets view declaration language, managed beans and the jsf expression language, the navigation model, the user interface component model, converting and validating data, the jsf event model, building custom ui components, jsf and ajax, building non-ui custom components, securing javaserver faces applications.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to JavaServer Faces (JSF) architecture.
2) Analyzing the JSF request processing lifecycle
3) Introduction to the Facelets View Declaration Language
4) Exploring Managed Beans and the JSF Expression Language.
5) Exploring the Navigation Model.
6) Analyzing the User Interface Component Model.
7) Converting and Validating Data in JSF.
8) JSF / Midterm I
9) Exploring the JSF Event Model.
10) Building custom UI components in JSF.
11) Using Ajax in JSF.
12) Using Ajax in JSF / Midterm II
13) Building non-UI custom components in JSF.
14) Securing JavaServer Faces applications.

Sources

Course Notes / Textbooks: Will be given weekly.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 5 % 10
Homework Assignments 2 % 10
Midterms 2 % 40
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 3 3 9
Homework Assignments 2 2 4
Quizzes 5 2 10
Midterms 2 15 30
Final 1 20 20
Total Workload 115

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.