PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4102	Wireless Programming with J2ME	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi PINAR BÖLÜK
Recommended Optional Program Components:	Li Sing., Knudsen J., 2005, Beginning J2ME-From Novice to Professional, ISBN: 1-59059-479-7 Knudsen J., 2008, Kicking Butt with MIDP and MSA, Addison Wesley, ISBN:0-321-46342-0 Harvey Deitel, Paul Deitel, Wireless Internet and Mobile Business-How to Program, Prentice Hall, ISBN: 0130092886
Course Objectives:	The J2ME and Mobile Phone Development Topics bundle provides Java programming language developers with a set of web-based instruction designed to provide a high level of advanced proficiency with Java 2 Platform, Micro Edition (J2ME). The courses in this bundle begin with a review of key Java programming language topics such as exception handling and GUI components. They then progress with an overview of the new features of J2ME Wireless Toolkit 2.x and how they support Mobile Interface Device Profile (MIDP) 2.0 development.

Learning Outcomes

The students who have succeeded in this course;
1. Develop Java-based Wireless Applications and J2ME
2. Choose appropriate programming technologies and techniques to use when developing specific mobile application systems
3. Describe emerging standards, protocols and technologies in mobile applications development
4. Analyse key issues of concern in the development of mobile application systems

Course Content

The course content is composed of the basics of wireless programming, j2me, j2me development environment, event handling with midlet, gui design in midp, persistent storage in midp, networking in midp, wireless software design techniques, mobile applications with java me & blackberry, considerations, practices, and guidelines for mobile devices (blackberry), gui components with blackberry, blackberry event handling.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Wireless Programming
2)	Introduction to J2ME
3)	J2ME Development Environment
4)	Event Handling with MIDLET
5)	GUI Design in MIDP
6)	Persistent Storage in MIDP
7)	Networking in MIDP
8)	MIDP / Midterm
9)	Wireless Software Design Techniques
10)	Mobile Applications with Java ME & BlackBerry
11)	Considerations, Practices, and Guidelines for Mobile Devices (BlackBerry)
12)	GUI Components Part I with BlackBerry
13)	GUI Components Part II with BlackBerry
14)	BlackBerry Event Handling

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 20
Project	1	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Laboratory	14	2	28
Study Hours Out of Class	4	6	24
Project	1	10	10
Homework Assignments	3	5	15
Midterms	1	17	17
Final	1	20	20
Total Workload			142

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.