PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4011	Software Measurement and Testing	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BETÜL ERDOĞDU ŞAKAR
Course Lecturer(s):	Dr. Öğr. Üyesi BETÜL ERDOĞDU ŞAKAR
Recommended Optional Program Components:	None
Course Objectives:	The students will have the ability of applying the principles of software measurement to plan software projects to monitor how well projects are being carried out. The students can also prepare test cases to test the developed applications in software projects at the end of the course.

Learning Outcomes

The students who have succeeded in this course;
1. Define the terminology of software measurement and test and describe software measurement tools
2. Define goal based measurement and related metrics
3. Describe measurement models, scales and metrics
4. Measure physical software size and express functionality of a software
5. Identify the structural complexity of a software
6. Evaluate effort estimations and task durations in a software development project
7. Define software reliability models
8. Define software testing basics and principles
9. Identify origins of defects and defect classes
10. Apply black box and white box testing techniques in a software development project

Course Content

The course content is composed of software measurement basics, goal based measurement, measurement theory, measuring software size, measuring complexity, estimating effort, measuring software reliability, software testing principles, defects and tests, black box testing strategies, white box testing strategies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Software Measurement Basics
3)	Goal Based Measurement
4)	Measurement Theory
5)	Measuring Software Size
6)	Measuring Complexity
7)	Estimating Effort
8)	Measuring Software Reliability
9)	Software Testing Principles
10)	Defects and Tests
11)	Black Box Testing Strategies
12)	Black Box Testing Strategies
13)	White Box Testing Strategies
14)	White Box Testing Strategies

Sources

Course Notes / Textbooks:	Lonnie D. Bentley and Jeffrey L. Whitten, Systems Analysis & Design for the Global Enterprise 7ed, McGraw Hill, 2007, ISBN-13 978-0-07-110766-2
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 25
Midterms	1	% 35
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	5	7	35
Project	1	20	20
Midterms	1	20	20
Final	1	21	21
Total Workload			138

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.