PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN2201	Computing Systems	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi PINAR BÖLÜK
Course Lecturer(s):	Prof. Dr. NAFİZ ARICA Dr. Öğr. Üyesi PINAR BÖLÜK
Recommended Optional Program Components:	None
Course Objectives:	Course objective is defining bits, data types, and operations, digital logic structures, the Von Neumann model, programming, assembly language, I/O, trap routines and subroutines, the stack, introduction to programming in C, variables and operators, control structures, functions, testing and debugging, pointers and arrays, recursion, I/O in C, data structures.

Learning Outcomes

The students who have succeeded in this course;
1. Define basics of computational devices
2. Define bits, data types and operations
3. Define logic gates, combinational logic circuits, concept of memory, sequential logic circuits.
4. Define memory organization, registers, instruction set, data types, addressing modes.
5. Use variables, operators, control structures, iteration structures, pointers and array and functions in C programming language

Course Content

The course content is composed of the basics of computer systems, bits, data types and operations, digital logic structures (logic gates, combinational logic circuits, concept of memory, sequential logic circuits), the von Neumann model,
memory organization and registers, instruction sets, addressing models, Assembly language, Programming in C.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to a Computer System
2)	Bits, Data Types, and Operations
3)	Digital Logic Structures (logic gates, combinational logic circuits)
4)	Digital Logic Structures (concept of memory, sequential logic circuits)
5)	The von Neumann Model (instruction processing)
6)	The von Neumann Model (I/O basics)
7)	ISA Overview (Memory organization and registers)
8)	ISA Overview (Memory organization and registers)
9)	Review for the Midterm Exam
10)	Assembly Language
11)	Programming in C
12)	Programming in C
13)	Programming in C
14)	Programming in C

Sources

Course Notes / Textbooks:	Patt & Patel, Introduction to Computing Systems (2nd edition), MGraw Hill, 2004. ISBN 0-07-121503-4 (required) Mano & Kime, Logic and Computer Design Fundamentals (3rd edition), Prentice Hall, 2004. ISBN 013140539X (recommended)
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	10	% 20
Midterms	1	% 35
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	5	10	50
Midterms	1	26	26
Final	1	20	20
Total Workload			138

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.