PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN2104	Database Management Systems	Spring Fall	3	2	4	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Dr. Öğr. Üyesi TAMER UÇAR
Course Lecturer(s):	Dr. Öğr. Üyesi TAMER UÇAR RA SEVGİ CANPOLAT Dr. Öğr. Üyesi ÖZGÜR ERKUT ŞAHİN RA MERVE ARITÜRK Prof. Dr. ADEM KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	The students will have the ability to analyze and design databases using the entity-relationship model. They will have the ability to define database querying techniques such as relational algebra and SQL. Besides these topics, the students will have the ability to identify relational database design approaches, indexing, query processing, and query optimization. Students will be able to define basic data analysis and data mining concepts.

Learning Outcomes

The students who have succeeded in this course;
1. Define the entity-relationship model.
2. Define the relational data model.
3. Define the relational algebra query language.
4. Define the SQL language.
5. Identify the relational database design approach.
6. Identify indexing, query processing and query optimization.
7. Define basic data analysis and data mining concepts.

Course Content

The course content is composed of entity-relationship model, relational data model, relational algebra, SQL, relational database design, indexing, query processing, query optimization, data analysis and data mining related topics.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Database Management Systems
2)	Entity-Relationship Model
3)	Introduction to Relational Data Model
4)	Relational Algebra
5)	Relational Algebra
6)	Applying Relational Algebra Principles to Database Design and Practice
7)	Structured Query Language (SQL)
8)	Structured Query Language (SQL)
9)	Relational Database Design
10)	Relational Database Design
11)	Relational Database Design
12)	Indexing and Query Processing
13)	Query Processing and Query Optimization
14)	Data Analysis and Data Mining

Sources

Course Notes / Textbooks:	Database System Concepts (6th Edition), Abraham Silberschatz, Henry Korth and S. Sudarshan, ISBN-13: 978-0073523323 Fundamentals of Database Systems (7th Edition), Ramez Elmasri and Shamkant Navathe, ISBN-13: 978-0133970777
References:	-

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 20
Project	1	% 15
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Total Workload

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.