ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN2001 | Programming Languages | Spring |
3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DUYGU ÇAKIR YENİDOĞAN |
Course Lecturer(s): |
Instructor DUYGU ÇAKIR YENİDOĞAN Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN Dr. Öğr. Üyesi BETÜL ERDOĞDU ŞAKAR Dr. Öğr. Üyesi SERKAN AYVAZ |
Recommended Optional Program Components: | None |
Course Objectives: | The students will have basic understanding of some of the fundamental concepts that underlie programming language syntax and semantics through a comparative study of several languages and their features. The students will be aware of several new programming language features and paradigms to gain the ability to study general conceptual linguistic issues of designing new languages and compilers. |
The students who have succeeded in this course; 1. Define basic concepts and categories of programming languages 2. Identify formal methods of describing syntax, attribute grammars and dynamic semantics 3. Describe the concept of binding, type checking, type equivalence, scoping and referencing environments 4. Define features of primitive variables, character string, ordinal, array, associative array, record, union, pointer and reference data types 5. Define arithmetic, relational and boolean expressions, type conversions, assignment statements, selection and iterative statements and unconditional branching 6. Describe fundamentals of subprograms, design issues for subprograms, local referencing environments, parameter-passing methods, overloaded subprograms and design issues for functions 7. Define the concept of abstraction, describing data abstraction and desing issues for abstract data types 8. Defining design issues for object-oriented languages and describing support for object-oriented programming in various programming languages such as Smalltalk, C++, Java, C#, Ruby 9. Analyse mathematical functions, fundamentals of functional programming languages such as Lisp, Scheme, ML, Haskell and Describing predicate calculus and theorem proving, features of logic programming and the basic elements of Prolog 10. Define exception and event handling in various programming languages such as Ada, C++, Java. |
The course content is composed of describing syntax and semantics, names, bindings, type checking and scopes, data types, expressions and assignment statements, control structures, subprograms, abstract data types, object-oriented programming, functional programming, logic programming, exception handling and event handling |
Week | Subject | Related Preparation |
1) | Introduction | Read the Syllabus and lecture notes of Chapter#1 & 2 |
2) | Describing Syntax and Semantics I | Read the lecture notes of Chapter#3 |
3) | Describing Syntax and Semantics II | Read the lecture notes of Chapter#4 |
4) | Names, Bindings, Type Checking and Scopes | Read the lecture notes of Chapter#5 |
5) | Data Types | Read the lecture notes of Chapter#6 |
6) | Expressions and Assignment Statements | Read the lecture notes of Chapter#7 |
7) | Control Structures | Read the lecture notes of Chapter#8 |
8) | Subprograms I | Read the lecture notes of Chapter#9 |
9) | Subprograms II | Read the lecture notes of Chapter#10 |
10) | Abstract Data Types | Read the lecture notes of Chapter#11 |
11) | Object-oriented Programming | Read the lecture notes of Chapter#12 |
12) | Exception Handling and Event Handling | Read lecture notes of Chapter#13 & 14 |
13) | Functional Programming | Read the lecture notes of Chapter#15 |
14) | Logic Programming | Read the lecture notes of Chapter#16 |
Course Notes / Textbooks: | Robert W. Sebesta, Concepts of Programming Languages, 8e, Pearson Education, Addison Wesley, 2008, ISBN 978-0-321-50968-0 |
References: | Yok |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 4 | % 20 |
Project | 1 | % 25 |
Midterms | 1 | % 15 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 8 | 4 | 32 |
Project | 1 | 28 | 28 |
Midterms | 1 | 28 | 28 |
Final | 1 | 35 | 35 |
Total Workload | 165 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |