PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN1906	Information Technologies II	Spring Fall	2	2	3	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. Öğr. Üyesi DİLEK KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	This course focuses on learning of computer hardware, operating systems, basic web site design, and office applications. Basic information technologies and software trends are going to be given in detail. Practical use of network and communication applications are going to be tought. Web site designing concepts and HTML programming will be learned. Also, internet navigation tools and their configuration will be considered. Office tools, such as word processing, spreadsheets, mail tools etc. are going to be considered.

Learning Outcomes

The students who have succeeded in this course;
1. Define and describe digital devices, data representation and processing.
2. Define and describe basic components of a PC and network structure.
3. Define and describe basics of operating systems.
4. Define and describe internet applications, services and related technologies.
5. Define and describe operations on word processing such as margin settings, structural modifications, headers, footers, quick styles, themes, etc.
6. Define and describe operations on spread sheets such as using built-in functions, formatting, creating charts, basic macro programming, etc.
7. Define and describe operations on presentation suite such as creating and designing slide shows, using effects and animations, etc.
8. Define and describe essentials of HTML and design web pages.
9. Define and describe basics of database structure and simple SQL operations.
10. Define and describe digital graphics and video, analyze implementation details on web pages.

Course Content

The course content is composed of computers and digital basics, LANs and WLANs, operating systems and file management,
web and mail, word processing, spread sheets, presentation suite, fundamentals of designing web, databases, digital media
and web editing.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Computers and Digital Basics
2)	Computer Hardware (LANs AND WLANs)
3)	Computer Software (Operating Systems and File Management)
4)	Internet (Web and Mail)
5)	Word Processing (I)
6)	Word Processing (II)
7)	Spread Sheets (I)
8)	Spread Sheets (II)
9)	Spread Sheets (III)
10)	Presentation Suite
11)	Fundamentals of Designing Web
12)	Databases
13)	Digital Media
14)	Web editing

Sources

Course Notes / Textbooks:	Computer Concepts 2010 Parsons and Oja ISBN: 0-324-78084-0 Discovering Computers 2010 Shelly and Vermaat ISBN: 0-495-80681-1 Computer Concepts: Illustrated Brief, 8th Edition Parsons And Oja ISBN: 0538749547
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	2	% 10
Project	2	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Project	1	15	15
Homework Assignments	2	6	12
Quizzes	3	2	6
Midterms	1	6	6
Final	1	10	10
Total Workload			49

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.