PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INE4209	Introduction to Enterprise Resource Planning with SAP	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ADNAN ÇORUM
Course Lecturer(s):	Dr. Öğr. Üyesi ADNAN ÇORUM
Recommended Optional Program Components:	N.A.
Course Objectives:	To explain the business processes and the Enterprise resource planning (ERP) system with its modules and make students to be familiar to ERP systems via SAP, worldwide commercial ERP package program.

Learning Outcomes

The students who have succeeded in this course;
I. Define and explain ERP system
II. Discover a commercial ERP software(SAP)
III. Define and explain business processes
IV. Define and explain sales and distribution system
V. Apply sales and distribution process on SAP
VI. Define and explain material management system
VII. Apply material management process on SAP
VIII. Define and explain production planning and execution system
IX. Apply production planning and execution process on SAP

Course Content

Introduction to ERP
SAP concepts
Global Bike Inc. (company which the teaching material based on) and navigation on software
Integrated Business Processes
Sales and Distribution (SD)
Materials management (MM)
Production planning and execution (PP)

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to ERP
2)	SAP concepts
3)	SAP concepts
4)	Global Bike Inc. (company which the course material based on) and navigation on software
5)	Integrated Business Processes
6)	Sales and Distribution (SD)
7)	Sales and Distribution (SD)
8)	Sales and Distribution (SD)
9)	Materials management (MM)
10)	Materials management (MM)
11)	Materials management (MM)
12)	Materials management (MM)
13)	Production planning and execution (PP)
14)	Production planning and execution (PP)

Sources

Course Notes / Textbooks:	Official SAP course materials (GBI)
References:	Simha R. Magal, Jeffrey Word (2012) Integrated Business Processes with ERP Systems, John Wiley & Sons Inc.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	16	6	96
Midterms	1	2	2
Final	1	2	2
Total Workload			142

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.