ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INE3003	Engineering Economy	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELİF HAKTANIR AKTAŞ
Course Lecturer(s):	Dr. Öğr. Üyesi ADNAN ÇORUM Dr. Öğr. Üyesi ETHEM ÇANAKOĞLU Dr. Öğr. Üyesi ALPER CAMCI
Recommended Optional Program Components:	N.A.
Course Objectives:	The purpose of this course is to supplement engineering student’s technical training with the knowledge and capability to perform financial analysis especially in the area of capital investment.

Learning Outcomes

The students who have succeeded in this course;
I. Explain the role of engineering economy and the concepts of time value of money
II. Define financial factors regarding time and interest effect on money
III. Define nominal and effective interest rates and inflation rate
IV. Perform present worth and annual worth analysis to evaluate projects and investments
V. Define the Rate of return and perform rate of return analysis to evaluate projects and investment

Course Content

Foundations of engineering economy
Factors: How time and interest affect money
Combining factors
Nominal and effective interest rates
Present worth analysis
Annual worth analysis
Rate of return analysis
Inflation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Foundations of engineering economy
3)	Factors: How time and interest affect money
4)	Factors: How time and interest affect money
5)	Combining factors
6)	Nominal and effective interest rates
7)	Nominal and effective interest rates
8)	Present worth analysis
9)	Present worth analysis
11)	Rate of Return Analysis: Multiple Alternatives
12)	Breakeven and payback analysis
13)	Effects of Inflation
14)	Effects of Inflation

Sources

Course Notes / Textbooks:	1. Chan S Park, Contemporary Engineering Economics, Global Edition, 6th edition, Pearson. 2. Blank & Tarquin (2012) Engineering Economy, 8th Ed. McGraw-Hill Inc.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	14	% 15
Quizzes	3	% 15
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Application	14	2	28
Study Hours Out of Class	14	4	56
Quizzes	3	1	3
Midterms	1	2	2
Final	1	2	2
Total Workload			119

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2