PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INE3003	Engineering Economy	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELİF HAKTANIR AKTAŞ
Course Lecturer(s):	Dr. Öğr. Üyesi ADNAN ÇORUM Dr. Öğr. Üyesi ETHEM ÇANAKOĞLU Dr. Öğr. Üyesi ALPER CAMCI
Recommended Optional Program Components:	N.A.
Course Objectives:	The purpose of this course is to supplement engineering student’s technical training with the knowledge and capability to perform financial analysis especially in the area of capital investment.

Learning Outcomes

The students who have succeeded in this course;
I. Explain the role of engineering economy and the concepts of time value of money
II. Define financial factors regarding time and interest effect on money
III. Define nominal and effective interest rates and inflation rate
IV. Perform present worth and annual worth analysis to evaluate projects and investments
V. Define the Rate of return and perform rate of return analysis to evaluate projects and investment

Course Content

Foundations of engineering economy
Factors: How time and interest affect money
Combining factors
Nominal and effective interest rates
Present worth analysis
Annual worth analysis
Rate of return analysis
Inflation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Foundations of engineering economy
3)	Factors: How time and interest affect money
4)	Factors: How time and interest affect money
5)	Combining factors
6)	Nominal and effective interest rates
7)	Nominal and effective interest rates
8)	Present worth analysis
9)	Present worth analysis
11)	Rate of Return Analysis: Multiple Alternatives
12)	Breakeven and payback analysis
13)	Effects of Inflation
14)	Effects of Inflation

Sources

Course Notes / Textbooks:	1. Chan S Park, Contemporary Engineering Economics, Global Edition, 6th edition, Pearson. 2. Blank & Tarquin (2012) Engineering Economy, 8th Ed. McGraw-Hill Inc.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	14	% 15
Quizzes	3	% 15
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Application	14	2	28
Study Hours Out of Class	14	4	56
Quizzes	3	1	3
Midterms	1	2	2
Final	1	2	2
Total Workload			119

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.