ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4436	Samsung Advanced Application Development For Android Devices	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TARKAN AYDIN
Course Lecturer(s):	Prof. Dr. TAŞKIN KOÇAK Dr. Öğr. Üyesi TARKAN AYDIN
Recommended Optional Program Components:	none
Course Objectives:	This course covers advanced topics of Android programming such as web services, multithreading, advanced database applications, multimedia operations, broadcast mechanism and using map services

Learning Outcomes

The students who have succeeded in this course;
I. Web Services Introduction, Map Services, MultiMedia Operations
II. Tabbed Windows, Multithreading Introduction
III. AsyncTask class, Broadcast Mechanism
IV. Developing Service Applications
V. Advanced Database usage, Facebook Integration
VI. Using Content Providers
VII. Accessing OS capabilities

Course Content

I. Web Services Introduction
II. Web Services Advanced
III. Tabbed Windows
IV. Multithreading Introduction
V. Multithreading Advanced
VI. AsyncTask class
VII. MultiMedia Operations
VIII. Broadcast Mechanism
IX. Using Map Services
X. Developing Service Applications
XI. Advanced Database usage
XII. Facebook Integration
XIII. Using Content Providers
XIV. Accessing OS capabilities

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Web Services Introduction
2)	Web Services Advanced
3)	Tabbed Windows
4)	Multithreading Introduction
5)	Multithreading Advanced
6)	AsyncTask Class
7)	MultiMedia operations
8)	Broadcast Mechanism
9)	Using Map Services
10)	Developing Service Applications
11)	Advanced Database usage
12)	Facebook Integration
13)	Using Content Providers
14)	Accessing OS capabilities

Sources

Course Notes / Textbooks:	Nizar Ogutmen, Profesyonel örnekler ile Android Uygulamaları, 978-605-4205-50-9, 2011
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Homework Assignments	1	% 10
Project	1	% 30
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	14	1	14
Application	14	2	28
Project	1	20	20
Homework Assignments	14	2	28
Quizzes	5	1	5
Midterms	1	2	2
Final	1	2	2
Total Workload			141

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2