PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4436	Samsung Advanced Application Development For Android Devices	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TARKAN AYDIN
Course Lecturer(s):	Prof. Dr. TAŞKIN KOÇAK Dr. Öğr. Üyesi TARKAN AYDIN
Recommended Optional Program Components:	none
Course Objectives:	This course covers advanced topics of Android programming such as web services, multithreading, advanced database applications, multimedia operations, broadcast mechanism and using map services

Learning Outcomes

The students who have succeeded in this course;
I. Web Services Introduction, Map Services, MultiMedia Operations
II. Tabbed Windows, Multithreading Introduction
III. AsyncTask class, Broadcast Mechanism
IV. Developing Service Applications
V. Advanced Database usage, Facebook Integration
VI. Using Content Providers
VII. Accessing OS capabilities

Course Content

I. Web Services Introduction
II. Web Services Advanced
III. Tabbed Windows
IV. Multithreading Introduction
V. Multithreading Advanced
VI. AsyncTask class
VII. MultiMedia Operations
VIII. Broadcast Mechanism
IX. Using Map Services
X. Developing Service Applications
XI. Advanced Database usage
XII. Facebook Integration
XIII. Using Content Providers
XIV. Accessing OS capabilities

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Web Services Introduction
2)	Web Services Advanced
3)	Tabbed Windows
4)	Multithreading Introduction
5)	Multithreading Advanced
6)	AsyncTask Class
7)	MultiMedia operations
8)	Broadcast Mechanism
9)	Using Map Services
10)	Developing Service Applications
11)	Advanced Database usage
12)	Facebook Integration
13)	Using Content Providers
14)	Accessing OS capabilities

Sources

Course Notes / Textbooks:	Nizar Ogutmen, Profesyonel örnekler ile Android Uygulamaları, 978-605-4205-50-9, 2011
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Homework Assignments	1	% 10
Project	1	% 30
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	14	1	14
Application	14	2	28
Project	1	20	20
Homework Assignments	14	2	28
Quizzes	5	1	5
Midterms	1	2	2
Final	1	2	2
Total Workload			141

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.