PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4435	Samsung Developing Applications for Android Devices	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TARKAN AYDIN
Course Lecturer(s):	Prof. Dr. TAŞKIN KOÇAK Dr. Öğr. Üyesi SELÇUK BAKTIR Dr. Öğr. Üyesi TARKAN AYDIN Dr. Öğr. Üyesi TEVFİK AYTEKİN Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN
Recommended Optional Program Components:	None
Course Objectives:	This complete hands-on course encourages students to learn by building increasingly more sophisticated and meaningful mobile applications for Android.

Learning Outcomes

The students who have succeeded in this course;
I. Know the basic concepts and technique of developing applications for the Android phone.
II. Be able to use the SDK and other development tools.
III. Know the basic concepts of Android phone features and capabilities.
IV. Be able to understand Java programming as it related to application development for the Android platform.
V. Know how to acquire additional resources and security information needed for various different types of Android applications features and services (maps, SMS, Email, etc).
VI. Know how to work with the SQLite database features.
VII. Be familiar with how to publish Android applications to the Android Market.

Course Content

Leveraging Application Fundamentals, Creating User Interfaces, Interacting With the UI, Managing the activity lifecycle, Manipulating the SQLite database, Maintaining System Responsiveness, Exchanging Data over the Internet, Enhancing the User Experience, Publishing Applications

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introducing the Android Platform
2)	Leveraging Application Fundamentals
3)	Leveraging Application Fundamentals
4)	Creating User Interfaces
5)	Processing User Input
6)	Interacting With the UI
7)	Managing the activity lifecycle
8)	Persisting Application Data
9)	Selecting storage options
10)	Manipulating the SQLite database
11)	Maintaining System Responsiveness
12)	Exchanging Data over the Internet
13)	Enhancing the User Experience
14)	Publishing Applications

Sources

Course Notes / Textbooks:	Zigurd Mednieks, Laird Dornin, G. Blake Meike, Masumi Nakamura, Programming Android , Murat Önder-Ahmet Oğuz Mermerkaya, Merhaba Android
References:	None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	10	% 10
Homework Assignments	10	% 10
Project	1	% 30
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Laboratory	14	14
Application	14	28
Presentations / Seminar	1	20
Homework Assignments	14	28
Quizzes	5	5
Midterms	2	4
Final	1	2
Total Workload		129

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.