PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4433	Yapı Kredi Bank - Use of Information Technologies in Finance	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN
Course Lecturer(s):	Dr. Öğr. Üyesi TARKAN AYDIN Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN
Recommended Optional Program Components:	None
Course Objectives:	The students will take lectures from senior members of Yapı Kredi IT Management team. Each lecture will focus on a different subject and the lecturer will share his/her own experiences together with the theoretical basis of the subject. The students will learn how this theoretical information has been used to design, develop, manage and operate computer systems with high availability and security. The students will gain information and insight to different roles that a computer engineer may work in an IT department. Examples are business analyst, software developer, network engineer, database administrator, project manager etc. This knowledge will help them to establish a successful professional career. The students will see how computer engineers support business continuity and growth (which means “enabling IT”) and will also see how a business can take competitive advantage from technological innovation (“driving IT”). Together with theoretical courses taken so far, the course will be helpful to show how academic research creates new technologies, how new products or practices are born and matured, how they are applied to solve real life problems and business needs. Furthermore, applications of innovative technologies in various industrial areas will be covered to help students have experience in business idea and model development and realization. Fundamentals of entrepreneurship and innovation training will be given to the students. Market research, project planning and management, effective presentation skills and intellectual property rights will be the topics to study in order to understand the technological innovation ecosystem.

Learning Outcomes

The students who have succeeded in this course;
This course is intended for 4th-year Computer Engineering students. However, students in other departments of the College of Engineering can also take it. This course will be offered by the Yapı Kredi Bank IT Department. A Computer Engineering faculty member will participate in all lectures. Expected benefits are multidimensional such as:
- Graduating engineers being much more ready for the professional work
- Directing academic research (including thesis) to real life problems and business needs
- Creating new industry projects formed as the application of new technologies
- Knowing fundamental concepts of technology and innovation
- Building potential in technology and engineering for business idea development and entrepreneurship
- Becoming familiar with general topics in business model development, market research, financial planning
Hence, this course will be another good addition to our activities in industry-academia partnership.

Course Content

Information technology has many uses in finance. From trading financial instruments to keeping records of banking transactions to statistical analysis of customer information, computer technology is used by financial companies daily. In finance, the main difference in the use of IT is high availability and high security. This course covers an overview of IT areas related to finance and banking sectors. Besides, there will be topics covered in the field of innovative technologies and products, business model development in technology and engineering. Catching business opportunities in various academy industry collaborations will also be discussed. The course will be coordinated together with Yapı Kredi Banking Academy and Yapı Kredi Information Technologies division.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Managing Software Development Projects
2)	Yapı Kredi IT Software Development Life Cycle Approach
3)	SDLC standarts for front end development - Usability
4)	DWH: Transforming big data into a strategic asset
5)	IT Security for a bank
6)	Concepts of Technology and Innovation, Business Idea and Model Development
7)	Product Development, Market Research, Financial Planning
8)	Business Intelligence for Credit Cards Marketing
9)	Corporate Performance Management: A mission critical BI App
10)	Effective Presentation Methods, Business Development and Logistics
11)	Law Aspect of Technology and Innovation, Intellectual Property Rigths
12)	Service Continuity
13)	Future of Banking - Technology Perspective
14)	Professional Carreer in IT department of a bank

Sources

Course Notes / Textbooks:	No specific textbook is required.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	5	3	15
Project	1	20	20
Homework Assignments	2	10	20
Midterms	1	20	20
Final	1	25	25
Total Workload			142

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.