PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4419	Wissen Akademi Network Systems Engineering	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YÜCEL BATU SALMAN
Course Lecturer(s):	Prof. Dr. TAŞKIN KOÇAK Dr. Öğr. Üyesi TARKAN AYDIN Dr. Öğr. Üyesi CEMAL OKAN ŞAKAR Dr. Öğr. Üyesi YÜCEL BATU SALMAN
Recommended Optional Program Components:	None.
Course Objectives:	The students will use the state-of-the-art Cisco wireline infrastructure equipment in our Computer Networks and Mobile Communications Laboratory. The equipments are given by Wissen Academy. The students are expected to acquire a very valuable knowledge on fundamentals of networking switching and routing standards as well as gain hands-on experience using, programming, setting up and maintenance of the Cisco networking equipments.

Learning Outcomes

The students who have succeeded in this course;
1. Learning basics of Cisco networking equipment
2. Improving students' practical experiences
3. Learning the basic requirements for a network switching
4. Learning to provide programming and installation
5. Equipment maintenance and use of the achievements of providing information about

Course Content

This course covers comprehensive overview of networking;

1)switching;
2)local area networks;
3)routing;
4)Cisco router series,
5)Cisco switches,
6)wireless network security,
7)firewalls.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Intro. To Cisco Catalyst switches, Principles of switching and MAC adresses
2)	Boot procedure of a switch, How to use IOS operating system
3)	Virtual Local Area Networks, VLAN Trunking (802.1Q, ISL)
4)	STP, VTP and DTP protocols, IP addresses, IP address classes
5)	Subnetting/supernetting, VLSM / CIDR
6)	DHCP, DNS
7)	Cisco Router Series, WAN cards and other modules
8)	IOS operating system, Resetting the password of a router
9)	Static Routing, RIPv2 Dynamic Routing Protocol, EIGRP Protocol
10)	OSPF Protocol, Wireless Network Technologies, Wireless Network Devices
11)	SSID, BSSID concepts , Wireless LAN security , Attacks from inside of Network , Attacks from outside of Network
12)	Network Security Criteria, Network Security Devices, Virtual Private Networks (VPN), Network Address Translation (NAT)
13)	Secure access with Access Control Lists (ACL) and Firewalls, WAN Principles
14)	WAN Modules, HDLC, PPP, Frame Relay

Sources

Course Notes / Textbooks:	None.
References:	None.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Laboratory	14	% 20
Homework Assignments	5	% 10
Project	1	% 10
Midterms	2	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	3	36
Project	1	20	20
Homework Assignments	5	4	20
Midterms	2	2	4
Final	1	2	2
Total Workload			124

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.