PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CMP4323	Wireless and Mobile Networks	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	MEHMET ŞÜKRÜ KURAN
Recommended Optional Program Components:	None
Course Objectives:	This course covers wireless and mobile networking concepts and protocols with real-world examples. This course aims to prvide students with a basic understanding about the wireless and mobile networks and related problem solving discipline using mathematics / engineering principles.

Learning Outcomes

The students who have succeeded in this course;
I. An ability to design algorithms for wireless communication problems
II. An ability to develop test and monitoring programs for wireless networks
III. An ability to design packet size optimization techniques for wireless networks
IV. An ability to analyze and evaluate the performance of wireless networks
V. An ability to design communication solutions for vehicular networks
VI. An ability to organize and document program code following the principles of software engineering and to professional prepare project reports.

Course Content

This course covers wireless and mobile networking concepts and protocols with real-world examples. After completing the course, students will get a basic understanding about the wireless and mobile networks and related problem solving discipline using mathematics / engineering principles.

1st Week: An overview of wireless networks
2nd Week: Broadband Communication Technologies
3rd Week: 3G Communication Technologies
4th Week: 4G and Beyond
5th Week: Wireless Local Area Networks
6th Week: Midterm Exam-I
7th Week: Near Field Communications
8th Week: RFID
9th Week: Ad Hoc Networks
10th Week: Wireless Sensor Networks
11th Week: Midterm Exam-II
12th Week: Packet Size Optimization in Wireless Networks
13th Week: Underwater Acoustic and Underground Communications
14th Week: Vehicular Networks and Review

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: An overview of wireless networks
2)	2nd Week: Broadband Communication Technologies
3)	3rd Week: 3G Communication Technologies
4)	4th Week: 4G and Beyond
5)	5th Week: Wireless Local Area Networks
6)	6th Week: Midterm Exam-I
7)	7th Week: Near Field Communications
8)	8th Week: RFID
9)	9th Week: Ad Hoc Networks
10)	10th Week: Wireless Sensor Networks
11)	11th Week: Midterm Exam-II
12)	12th Week: Packet Size Optimization in Wireless Networks
13)	13th Week: Underwater Acoustic and Underground Communications
14)	14th Week: Vehicular Networks

Sources

Course Notes / Textbooks:	1. W. Stallings, “Data and Computer Communications,” Prentice Hall, 8th edition, 2007.
References:	2. I.F. Akyildiz and M.C. Vuran, ''Wireless Sensor Networks,'' John Wiley & Sons, 2010.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 5
Project	1	% 25
Midterms	2	% 40
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	82
Midterms	2	6
Final	1	3
Total Workload		133

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.