PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CMP4322	Advanced Cryptology and Networks	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	MEHMET ŞÜKRÜ KURAN
Recommended Optional Program Components:	None
Course Objectives:	This course aims at equipping students with a deeper understanding of cryptography. It starts by introducing the underlying theory of Galois fields, and targets basic topics of significant practical importance as well as advanced topics of theoretical importance. In the first part of the course, a detailed analysis of standard cryptographic algorithms is made and efficient implementation ideas are discussed, focusing on public key schemes such as RSA, ElGamal and Diffie-Hellman, as well as elliptic curve cryptography and homomorphic encryption. In the second part, application of these algorithms to advanced protocols, such as for authentication, identification, key distribution, zero-knowledge and computationally-private information retrieval, is discussed. In the last part of the course, advanced mathematical algorithms, such as brute-force, baby-step giant-step and the Pohlig-Hellman, for attacking some of the covered cryptographic schemes are discussed.

Learning Outcomes

The students who have succeeded in this course;
I. Gain knowledge on Popular symmetric and public key cryptographic algorithms,
II. Gain knowledge on Efficient implementation of cryptographic algorithms,
III. Gain knowledge on different attacks against cryptographic algorithms.

Course Content

Overview of Cryptography and Network Security. Advanced Encryption Standard (AES), RSA and Elliptic Curve Cryptography. Hash Functions. Efficient Implementation Techniques for cryptographic algorithms. Diffie-Hellman Key Exchange and Meet-in-the Middle Attack. Pohlig-Hellman, Pollard’s Rho and side-channel attacks. Attacks against hash functions.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of Cryptography and Network Security.
2)	Advanced Encryption Standard (AES).
3)	RSA algorithm.
4)	Elliptic curve cryptography.
5)	Hash functions.
6)	Efficient implementation techniques.
7)	Efficient implementation techniques.
8)	Efficient implementation techniques.
9)	Midterm exam.
10)	Diffie-Hellman Key Exchange and Meet-in-the Middle Attack
11)	Pohlig Hellman Attack.
12)	Pollard’s Rho Attack.
13)	Side-Channel Attacks.
14)	Attacks Against Hash Functions.

Sources

Course Notes / Textbooks:	Understanding Cryptography, Christof Paar and Jan Pelzl, Springer 2010. Handbook of Applied Cryptography, Alfred Menezes, Paul C. Van Oorschot and Scott A. Vanstone, CRC Press 1997.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 10
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	4	60
Project	1	21	21
Midterms	1	2	2
Final	1	2	2
Total Workload			127

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.