PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CMP4221	Multimedia Systems and Communications	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN
Course Lecturer(s):	Dr. Öğr. Üyesi ÖVGÜ ÖZTÜRK ERGÜN
Recommended Optional Program Components:	None
Course Objectives:	This course teaches fundamental topics related to multimedia systems and analysis. A top-down analysis of video processing applications, algorithms, tools, and fundamentals. Applications include digital TV, computer games, cinema special effects, 3D TV, medical imaging, and forensics. Algorithms include motion estimation, filtering and restoration, de-interlacing and enhancement, interpolation and super-resolution, stereo and 3D video processing, coding, and compression standards.

Learning Outcomes

The students who have succeeded in this course;
I. To be able to use fundamental signal processing knowledge to solve problems in multimedia data processing
II. To acquire knowledge about working principles of various media devices and be able to combine them to build larger multi-media systems
III. To practice programming fundamentals for the design and control of digital data processing and apply them to real world problems
IV. To do research on theoretical concepts behind vision, imaging, colors and video by investigating basic processing techniques in detail
V. To evaluate and analyze the mechanism among multimedia devices, their communication principles, to investigate the usage of these devices, hence to analyze the needs of community
VI. To know the basic concepts in major fields of applied engineering ( computer vision, communications, data mining, sensors, human-computer interaction
VII. To know applications of multimedia systems, to face the challenges
and obtain a global view starting from theoretical concepts to big
applications used in our daily life.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Multimedia Systems
2)	Introduction to Digital Images, Image Formats, Image Transformations
3)	Histograms, Normalization
4)	Convolution, Image Filtering Techniques
5)	Morphological Operations
6)	Blob Extraction, Blob Tracking
7)	Segmentation
8)	Image Features, Extraction and Modeling
9)	Introduction to Information Theory and Coding
10)	Image and Video Compression Techniques
11)	Basics of Computer Networks
12)	Image and Video Transmission
13)	Image and Video Classification
14)	Fundamentals of Big Data and Cloud Computing

Sources

Course Notes / Textbooks:	Digital Video Processing, A. Murat Tekalp, PEARSON Any other books related to subjects each week
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Project	8	64
Midterms	1	18
Final	1	36
Total Workload		160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.