PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CMP3005	Analysis of Algorithms	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi CEMAL OKAN ŞAKAR
Course Lecturer(s):	Dr. Öğr. Üyesi TEVFİK AYTEKİN Prof. Dr. NAFİZ ARICA Dr. Öğr. Üyesi CEMAL OKAN ŞAKAR
Recommended Optional Program Components:	None
Course Objectives:	The objective of the course is to introduce the fundamental mathematical tools needed to analyze algorithms, basic algorithm design techniques, advanced data structures, and important algorithms from different problem domains.

Learning Outcomes

The students who have succeeded in this course;
I. Become familiar with some major advanced data structures and algorithms.
II. Become familiar with mathematical tools used in analyzing algorithms.
III. Be able to analyze the asymptotic running time of an (iterative/recursive) algorithm.
IV. Be able to make best/worst/average case analysis of algorithms.
V. Become familiar with important algorithm design paradigms.
VI. Be able to decide which data structure/algorithm among a set of possible choices is best for a particular application.
VII. Be able to recognize and distinguish efficient and inefficient algorithms.
VIII. Be able to design efficient algorithms for new problems using the techniques learned and apply/report these solutions in an intra-discipline project group.

Course Content

Introduction, asymptotic notation, empirical analysis of algorithms, designing algorithms, amortized analysis, brute force algorithms, divide and conquer algorithms, transform and conquer algorithms, space and time trade-offs, dynamic programming, greedy algorithms, advanced data structures, B-trees, Insertion and Deletion from B-trees, graphs and graph algorithms, P, NP, and NP-complete problems.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction, asymptotic notation.
2)	Empirical analysis of algorithms, analysis of algorithms, amortized analysis
3)	Recurrences, substitution method, recursion-tree method, master method.
4)	Brute Force Algorithms
5)	Divide and Conquer Algorithms
6)	Merge sort, quicksort, randomized quicksort, binary search
7)	Transform and Conquer Algorithms: Solving systems of linear equations with Gaussian ination elimination, Balanced Search Trees, Heaps and Heapsort, Horner's Rule and Binary Exponentiation
8)	Space and Time Trade-offs: Input Enhancement (Counting based sorting, string matching), Prestructuring (Hashing, Hash functions, open addressing).
9)	Midterm
10)	Dynamic Programming: Coin-row problem, Knapsack problem, Longest common subsequence.
11)	Dynamic Programming: Knapsack problem, Longest common subsequence.
12)	Greedy Algorithms: Activity selection, Huffman codes, Prim’s algorithm, Kruskal’s Algorithm
13)	Single-source shortest paths: The Bellman-Ford algorithm, Dijkstra's algorithm.
14)	P, NP, and NP-complete problems

Sources

Course Notes / Textbooks:	Anany Levitin, The Design and Analysis of Algorithms, Pearson International Third Edition. Cormen, T. H., Leiserson, C. E., Rivest, R. L. and Stein, C., Introduction to Algorithms (3rd Edition), MIT Press, 2009. Sanjoy Dasgupta , Christos Papadimitriou, Umesh Vazirani, Algorithms, McGraw-Hill Education.
References:	Yok - None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Project	7	21
Quizzes	6	12
Midterms	5	28
Final	5	35
Total Workload		138

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.