BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4204 | Boyner - Retail Management | Fall Spring |
3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi HAKKI ÖZTÜRK |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims that the students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resources management, store design and layout, CRM, customer satisfaction and experience and financial management, supported by the real life cases. |
Learning Outcomes
|
The students who have succeeded in this course; Retailing Trends & Technology, Merchandise Planning and Buying Management, Store Management, Store Design & Layout Operations Management Financial Management in Retail Marketing in Retail Human Resources Management, Corporate Responsibility & Sustainability E-Commerce Business |
Course Content
| Introduction The World of Retail Fashion and trends Merchandising& Buying Operations Management – Stores Retailing Math Marketing in Retailing Store visit Human Resources Management in Retailing Corporate Responsibility and Sustainability in Retailing E-commerce / online retailing Nonstore and Nontraditional Retailing |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction | Reading |
| 2) | The World of Retail | Reading |
| 3) | Fashion and trends | Reading |
| 4) | Merchandising& Buying | Reading |
| 5) | Operations Management – Stores | Reading |
| 6) | Retailing Math | Reading |
| 7) | Marketing in Retailing | Reading |
| 8) | Store visit | Reading |
| 9) | Store visit | Reading |
| 10) | Human Resources Management in Retailing | Reading |
| 11) | Corporate Responsibility and Sustainability in Retailing | Reading |
| 12) | E-commerce / online retailing | Reading |
| 13) | Nonstore and Nontraditional Retailing | Reading |
| 14) | Review | Reading |
Sources
| Course Notes / Textbooks: | Referance Material Title: Readings from National Retail Federation / Stores Magazine, business news etc. |
| References: | Reference Material Title: Presentation Slides of the trainers |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 15 |
| Project | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 41 |
| Study Hours Out of Class | 14 | 84 |
| Project | 2 | 10 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 139 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 3 |
| 2) | Having problem solving skills and developing necessary analytical attitude | 2 |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | 3 |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | 2 |
| 5) | Applying theoretical concepts in project planning | 4 |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | 4 |
| 7) | Increasing efficiency rate in business environment | 4 |
| 8) | Developing innovative and creative solutions in face of uncertainty | 4 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | 3 |
| 10) | Being aware of the effects of globalization on society and business while deciding | 4 |
| 11) | Possessing digital competence and utilizing necessary technology | 4 |
| 12) | Communicating in at least one foreign language in academic and daily life | 2 |
| 13) | Possessing managing skills and competence | 4 |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | 2 |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 3 |