STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
UIL5131	Energy Policies	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SİNEM ERAY
Recommended Optional Program Components:	Non
Course Objectives:	This course will analyze and explore the global political economy and geography of the hydrocarbons by focusing on the geography of production and consumption, availability, energy markets, and energy policies.

Learning Outcomes

The students who have succeeded in this course;
will have a broad knowledge on energy policies.
will have an ability to analyze energy’s role in global geopolitics
will be able to explore and examine the global energy market
will have a capacity to examine the political inputs that affect economic outcomes in global energy system
will be able to understand how modern political and economic rules regulates global energy system

Course Content

The course will explore the complexity of the global energy system, focusing on the modern political and economic rules regulating it, understanding the role of geography of states in energy markets, with an indepth analysis of the fundamentals of the energy geopolitics, political geography and global political economy.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Energy Policy: Overview	Reading
3)	Fundamentals of Energy and Environmental Policies	Reading
4)	Economic Theory and Energy	Reading
5)	Energy Strategies: Soft - Hard	Reading
6)	Profit & Loss Calculations	Reading
7)	Midterm
8)	Energy and Recycling	Reading
9)	Energy and Society	Reading
10)	Energy and Climate Policy	Reading
11)	Global Energy Issues: Oil and Gas	Reading
12)	Global Energy Issues: Renewable Energy	Reading
13)	Energy Technology and Innovation	Reading
14)	Project Presentations
15)	Final

Sources

Course Notes / Textbooks:	Türkiye Enerji Politikası, Omer Kuleli, 1991 Çevre Politikası, Can Hamamcı, Ruşen Keleş, 2002 Çevresel Güvenlik ve Türkiye'de Enerji Politikaları, Örgen Uğurlu, 2009
References:	Küresel İklim Değişimi, Biyoenerji ve Enerji Ormancılığı, Nedim Saraçoğlu, 2010

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	10	13	130
Presentations / Seminar	1	3	3
Project	1	15	15
Midterms	1	3	3
Final	1	3	3
Total Workload			193

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding.
3)	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility.
4)	To be able to critically evaluate the knowledge and skills acquired in the field of marketing and brands expertise and to direct their learning.
5)	To be able to systematically convey the current developments in the field of marketing and brandıng and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6)	To be able to develop strategy, policy and implementation plans in the field of marketing and branding and to evaluate the results obtained within the framework of quality processes.