STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
UIL5131 | Energy Policies | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi SİNEM ERAY |
Recommended Optional Program Components: | Non |
Course Objectives: | This course will analyze and explore the global political economy and geography of the hydrocarbons by focusing on the geography of production and consumption, availability, energy markets, and energy policies. |
The students who have succeeded in this course; will have a broad knowledge on energy policies. will have an ability to analyze energy’s role in global geopolitics will be able to explore and examine the global energy market will have a capacity to examine the political inputs that affect economic outcomes in global energy system will be able to understand how modern political and economic rules regulates global energy system |
The course will explore the complexity of the global energy system, focusing on the modern political and economic rules regulating it, understanding the role of geography of states in energy markets, with an indepth analysis of the fundamentals of the energy geopolitics, political geography and global political economy. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Energy Policy: Overview | Reading |
3) | Fundamentals of Energy and Environmental Policies | Reading |
4) | Economic Theory and Energy | Reading |
5) | Energy Strategies: Soft - Hard | Reading |
6) | Profit & Loss Calculations | Reading |
7) | Midterm | |
8) | Energy and Recycling | Reading |
9) | Energy and Society | Reading |
10) | Energy and Climate Policy | Reading |
11) | Global Energy Issues: Oil and Gas | Reading |
12) | Global Energy Issues: Renewable Energy | Reading |
13) | Energy Technology and Innovation | Reading |
14) | Project Presentations | |
15) | Final |
Course Notes / Textbooks: | Türkiye Enerji Politikası, Omer Kuleli, 1991 Çevre Politikası, Can Hamamcı, Ruşen Keleş, 2002 Çevresel Güvenlik ve Türkiye'de Enerji Politikaları, Örgen Uğurlu, 2009 |
References: | Küresel İklim Değişimi, Biyoenerji ve Enerji Ormancılığı, Nedim Saraçoğlu, 2010 |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 10 | 13 | 130 |
Presentations / Seminar | 1 | 3 | 3 |
Project | 1 | 15 | 15 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 193 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and brands expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and brandıng and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branding and to evaluate the results obtained within the framework of quality processes. |