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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3106	Cyberculture and Social Networks	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SİNAN AŞÇI
Course Lecturer(s):	Dr. Öğr. Üyesi SİNAN AŞÇI
Recommended Optional Program Components:	None.
Course Objectives:	Aim of the course to help students develop advanced philosophical, historical and anthropological viewpoints on the issues of cyberculture and social networks and acquire the analytical skills necessary for putting this knowledge into practice.

Learning Outcomes

The students who have succeeded in this course;
- will be develop a historical understanding of the notion of cyberculture, from which historical moment it has first been developed to later adventures of the term,
- will be able to trace the notion of cyberculture in the contemporary world, through the different meanings and connotations it posesses today,
- will develop advanced knowedge about the avant-garde and niche practices which can be brough together under the umbrella cyberculture as a term,
- will be able to gather the skills required for a deep understanding of the importance in life of an ordinary person of the communication and interaction modalities which can be associated with cyberculture and of the significance social networks play within this framework.

Course Content

The main elements of the content of this course are composed of original texts that contribute to the generation of the term, studies with philosophical and anthropological approaches to the issue and texts and applications that deal with the place of cyberculture in the contemporary world.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Culture vs. Digital Culture & Cyberculture
2)	History of the Internet
3)	Digital Technology and Society
4)	Digital Media in Everyday Life
5)	Self and Identity Online
6)	Subjectivity and Self-constitution
7)	Digital and Daily Practices of Self-representation
8)	Midterm
9)	Online Communities
10)	Digital Divide and Social Divisions
11)	Mobile - Network Culture
12)	Networked Media, Information and Democratic Discussion
13)	Algorithms
14)	Discussion of the overall topics

Sources

Course Notes / Textbooks:

1) Manovich, Lev (2009). “The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?” Critical Inquiry, Vol. 35, pp. 319-331.
2) Sauter, Theresa. “'What's on your mind?' Writing on Facebook as a tool for self-formation.” New Media & Society 16 (2014): 823-839.
3) Fred Turner, “Burning Man at Google: A Cultural Infrastructure for New Media Production,” New Media & Society, April 2009.
4) Wilson, S. M., & Peterson, L. C. (2002). The Anthropology of Online Communities. Annual Review of Anthropology, 31(1), 449–467.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	6	84
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			131

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2