PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3106	Cyberculture and Social Networks	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SİNAN AŞÇI
Course Lecturer(s):	Dr. Öğr. Üyesi SİNAN AŞÇI
Recommended Optional Program Components:	None.
Course Objectives:	Aim of the course to help students develop advanced philosophical, historical and anthropological viewpoints on the issues of cyberculture and social networks and acquire the analytical skills necessary for putting this knowledge into practice.

Learning Outcomes

The students who have succeeded in this course;
- will be develop a historical understanding of the notion of cyberculture, from which historical moment it has first been developed to later adventures of the term,
- will be able to trace the notion of cyberculture in the contemporary world, through the different meanings and connotations it posesses today,
- will develop advanced knowedge about the avant-garde and niche practices which can be brough together under the umbrella cyberculture as a term,
- will be able to gather the skills required for a deep understanding of the importance in life of an ordinary person of the communication and interaction modalities which can be associated with cyberculture and of the significance social networks play within this framework.

Course Content

The main elements of the content of this course are composed of original texts that contribute to the generation of the term, studies with philosophical and anthropological approaches to the issue and texts and applications that deal with the place of cyberculture in the contemporary world.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Culture vs. Digital Culture & Cyberculture
2)	History of the Internet
3)	Digital Technology and Society
4)	Digital Media in Everyday Life
5)	Self and Identity Online
6)	Subjectivity and Self-constitution
7)	Digital and Daily Practices of Self-representation
8)	Midterm
9)	Online Communities
10)	Digital Divide and Social Divisions
11)	Mobile - Network Culture
12)	Networked Media, Information and Democratic Discussion
13)	Algorithms
14)	Discussion of the overall topics

Sources

Course Notes / Textbooks:

1) Manovich, Lev (2009). “The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?” Critical Inquiry, Vol. 35, pp. 319-331.
2) Sauter, Theresa. “'What's on your mind?' Writing on Facebook as a tool for self-formation.” New Media & Society 16 (2014): 823-839.
3) Fred Turner, “Burning Man at Google: A Cultural Infrastructure for New Media Production,” New Media & Society, April 2009.
4) Wilson, S. M., & Peterson, L. C. (2002). The Anthropology of Online Communities. Annual Review of Anthropology, 31(1), 449–467.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	6	84
Quizzes	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			131

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.