PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3104	Communication, New Media and Society	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Lecturer(s):	Dr. Öğr. Üyesi AYBERK CAN ERTUNA
Recommended Optional Program Components:	None.
Course Objectives:	This course is designed to introduce the students both the classical and contemporary arguments about construction of reality in traditional and new media and equip them with theoretical means to challenge various ways of information disorder.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
- Will have an understanding about the critical perspectives on construction of reality in traditional media.
- Will learn about opportunities and limits of social media tools.
- Will learn about the recent discussions about concepts such as 'information disorder' and 'fake news'.
- Will be able to critically analyse (new) media content.

Course Content

Yeni medya teknolojileri haber ve eğlence tüketim alışkanlıklarını çok hızlı değiştirecek bir şekilde gelişmeye devam etmektedir. Medya üretim ve tüketim pratiklerinin birbirine yaklaşması pasif tüketicinin yerini hem üreten hem tüketen 'üretketici'ye bırakmasına sebep oldu. Dolayısıyla yaşadığımız bu çağda, doğruluk, mahremiyet, sorumluluk gibi temel ilkelere bağlı kalma sözü veren geleneksel medya kuruluşlarının bilgi paylaşımı pratikleri birçok üretketici tarafından sorgulanıyor. Ancak, bilgi kirliliği yalnızca bu ağ toplumunun yarattığı durum neticesinde ortaya çıkan bir sonuç olmaktan öte hükümetlerden muhalif hareketlere kadar birçok farklı muhatabının olduğu bir düzensizlik durumu. Bu derste öğrenciler, yeni medya alanındaki bütün bu meseleleri teorik tartışmalarla güçlendirerek analiz edip tartışacak.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Overview of the Course
2)	News, truth and post-truth
3)	Making news: Critical analysis
4)	TV Journalism and 24-hour news cycle (National and international scale)
5)	Critical analysis of social media
6)	Social media and the future of journalism
7)	Social media and politics
8)	Social media and politics
9)	Social media and politics
10)	Post-truth era
11)	Social media age
12)	Project paper presentations & discussion
13)	Project paper presentations & discussion
14)	Final review of the term

Sources

Course Notes / Textbooks:

- The New Media Monopoly : Ben Bagdikian
- Hakikat Sonrası Çağ : Ralph Keyes
- Making News: Gaye Tuchman
- Manufacturing Consent: Edward Herman / Noam Chomsky
- On Television: Pierre Bourdieu
- Media on the Move: Daya Kishan Thussu
- Big Data (in Social Media): Christian Fuchs
- The Power and Political Economy of Social Media (in Social Media) Christian Fuchs
- Summarizing the Logic and Operations of Surveillance Capitalism: Shoshana Zuboff
- New Media and Changing Perceptions of surveillance: A. Albrechtslund
Politics 2.0: Social Media Campaigning: J. Baldwin – Philippi
- Nationalism on the social media (C. Fuchs)
Cambridge Analytica, IRS scandals
- Social Media and New Protest Movements: T. Poell & J. v. Dijck
- Challenges of filter bubbles and echochambers: C. Wardle, H. Derakhshan
- Social Media Marketing: M. Serazio & B.E. Duffy
- Self Representation in Social Media : J. W. Rettberg

References:

- Wag the Dog – Barry Levinson
- The loudest voice (ep. 1-2)
- Film: The Great Hack

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Midterms	1	3	3
Final	1	3	3
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.