ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3102 | Globalization and Media | Spring |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Course Lecturer(s): |
Prof. Dr. HASAN KEMAL SUHER |
Recommended Optional Program Components: | None. |
Course Objectives: | This course aims to focus on the concepts of globalization, communication and journalism from a theoretical perspective. It also analyzes the transformation of global media and communication in terms of new technologies and new media. |
The students who have succeeded in this course; - will be able to identify the impact of globalization and new technologies on the production of news, - will grasp the global changes and their effects and develop skills on news making concerning them. - will have an in-depth knowledge of the dynamics of news production on global news networks such as CNN; BBC, Reuters - will gain practical skills in writing news in an international format and style, |
This module is intended to provide a firm theoretical and empirical foundation for understanding global communication and the production of international news. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | What is Globalization? | |
3) | Globalization and the Notions of Time & Space | |
4) | Understanding the Bond Between Media and Globalism | |
5) | Culture and Cultural Imperialism | |
6) | Post-truth & Informational Sphere (Echo Chambers, Filter Bubbles etc.) | |
7) | Midterm Exam | |
8) | Practice: examining news | |
9) | Post-truth & Populism | |
10) | Big Data & Data Mining | |
11) | Post-truth & populism | |
12) | Big Data & Data Mining | |
13) | Consumer Society | |
14) | General Review |
Course Notes / Textbooks: | "Theories of Globalization", William I. Robinson "Time and Space Reunited", Zygmunt Bauman "Media and Globalization", Douglas Kellner &Clayton Pierce "Consumer Society", Jean Baudrillard |
References: | "Theories of Globalization", William I. Robinson "Time and Space Reunited", Zygmunt Bauman "Media and Globalization", Douglas Kellner &Clayton Pierce "Consumer Society", Jean Baudrillard |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 13 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 1 | 3 | 3 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 121 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |