PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3102	Globalization and Media	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Lecturer(s):	Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None.
Course Objectives:	This course aims to focus on the concepts of globalization, communication and journalism from a theoretical perspective. It also analyzes the transformation of global media and communication in terms of new technologies and new media.

Learning Outcomes

The students who have succeeded in this course;
- will be able to identify the impact of globalization and new technologies on the production of news,
- will grasp the global changes and their effects and develop skills on news making concerning them.
- will have an in-depth knowledge of the dynamics of news production on global news networks such as CNN; BBC, Reuters
- will gain practical skills in writing news in an international format and style,

Course Content

This module is intended to provide a firm theoretical and empirical foundation for understanding global communication and the production of international news.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	What is Globalization?
3)	Globalization and the Notions of Time & Space
4)	Understanding the Bond Between Media and Globalism
5)	Culture and Cultural Imperialism
6)	Post-truth & Informational Sphere (Echo Chambers, Filter Bubbles etc.)
7)	Midterm Exam
8)	Practice: examining news
9)	Post-truth & Populism
10)	Big Data & Data Mining
11)	Post-truth & populism
12)	Big Data & Data Mining
13)	Consumer Society
14)	General Review

Sources

Course Notes / Textbooks:	"Theories of Globalization", William I. Robinson "Time and Space Reunited", Zygmunt Bauman "Media and Globalization", Douglas Kellner &Clayton Pierce "Consumer Society", Jean Baudrillard
References:	"Theories of Globalization", William I. Robinson "Time and Space Reunited", Zygmunt Bauman "Media and Globalization", Douglas Kellner &Clayton Pierce "Consumer Society", Jean Baudrillard

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Presentation	1	% 10
Midterms	1	% 35
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	1	3	3
Midterms	1	3	3
Final	1	3	3
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.