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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3105	Social Movements and New Media	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SİNAN AŞÇI
Course Lecturer(s):	Instructor MERT KAYHAN
Recommended Optional Program Components:	None.
Course Objectives:	The course is designed to provide students with basic principles, concepts and key issues in Sociology, Political Science, and (Social) Psychology with reference to the formation, rise and decline of social movements and how these both make use of and are represented in/with various media. Its purpose is also to introduce a sense of comparative and critical analysis with regards to social movements.

Learning Outcomes

The students who have succeeded in this course;
1. Distinguish a social movement from a protest, sit-up, petition campaign, online activism.
2. Have a critical understanding of slacktivism.
3. Compare and contrast digital and conventional social movements.
4. Have a critical understanding of the functionalisation of new media by social movements.
5. Have a critical understanding of the historical period against which a specific social movement is investigated and the use of respective media.

Course Content

Social movements are roughly defined as social change at local, national or global level. This change can take place in terms of affecting the human rights issues and concerns or policies, ethnic, national or gender equality issues, environmental and class changes driven by people rather than the governments of power regimes. This course will discuss the link between media technologies, including the digital and mobile ones and social movements of the recent past.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Printing Press and Modernity, Enlightenment
3)	Newspapers and French Nationalism
4)	Radio and National Socialism in Germany
5)	Television and Collective Paranoid in Cold War Years
6)	Film and Americanization, Europeanization in Africa
7)	Audio and Video Cassettes and Mobilization I
8)	Audio-Video Cassettes and Mobilization II
9)	Digital Media and Middle Eastern Spring I
10)	Digital Media and Middle Eastern Spring II
11)	Cell Phone and Crowd
12)	Twitter and Green Movement in Iran
13)	Social Movements and New Media: Where do we come from, where do we go now?
14)	Wrap-up session

Sources

Course Notes / Textbooks:

1) Generation as a Sociological Problem, David I. Kertzer, Annual Review of Sociology, Vol. 9 (1983), pp. 125-149.
2) Social Movements and New Media, Brian D. Load, Sociology Compass 2/6 (2008), pp. 1920–1933.
3) Alice Mattoni (2017) A situated understanding of digital technologies in socialmovements. Media ecology and media practice approaches, Social Movement Studies, 16:4,494-505, DOI: 10.1080/14742837.2017.131.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	6	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Homework Assignments	6	6	36
Midterms	1	2	2
Final	1	2	2
Total Workload			138

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2