NMD2008 History of MediaBahçeşehir UniversityDegree Programs BUSINESS ADMINISTRATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD2008 History of Media Spring
Fall
3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components: None.
Course Objectives: This course aims to provide a social evaluation of histories of media in order to establish a ground to discuss human agency in social, technological and cultural contexts. Throughout the course, accounts of history of and around media will be discussed in a fashion that does not follow a technologically deterministic view. It is expected from students to provide critical analysis to processes and moments in history, where media is available as a meta-narrative to discuss human progress and condition.

Learning Outcomes

The students who have succeeded in this course;
- understand historical conditions of contemporary media ecosystems,
- contextualise past developments in the relationship between technology and society,
- critically evaluate the political economy of media in historical contexts,
- distinguish various in readings in media history in terms of assigned agencies.

Course Content

This course explores the emergence and development of different media from a historical perspective. Weekly topics are roughly chronological, and a variety of mechanisms for media change will be considered, including path-dependence, remediation, convergence, technological appropriation, and the social shaping or social construction of technology. In addition to “media causes,” readings will examine “media effects” on perception, culture, and communication.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Media, Technology and History
2) Communication Channels Before the Printing Press
3) Printing in Its Contexts I
4) Printing in Its Contexts II
5) Media and the Public Sphere
6) Technologies and Revolutions
7) New Processes and Patterns I
8) Midterm Week
9) New Processes and Patterns II
10) Information, Education and Entertainment I
11) Information, Education and Entertainment II
12) Media Convergences I
13) Media Convergences II
14) The Return of the Social

Sources

Course Notes / Textbooks: 1) A social history of the media: From Gutenberg to the Internet / Asa Briggs and Peter Burke.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 13 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 7 98
Homework Assignments 2 4 8
Midterms 1 3 3
Final 1 3 3
Total Workload 151

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions
2) Having problem solving skills and developing necessary analytical attitude
3) Comprehending theoretical arguments along with counter arguments in detail
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5) Applying theoretical concepts in project planning
6) Communicating efficiently by accepting differences and carrying out compatible teamwork
7) Increasing efficiency rate in business environment
8) Developing innovative and creative solutions in face of uncertainty
9) Researching to gather information for understanding current threats and opportunities in business
10) Being aware of the effects of globalization on society and business while deciding
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life
13) Possessing managing skills and competence
14) Deciding with the awareness of the legal and ethical consequences of business operations
15) Expressing opinions that are built through critical thinking process in business and academic environment