PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EEE5541	Introduction to Digital Image and Video Processing	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ZAFER İŞCAN
Recommended Optional Program Components:	None
Course Objectives:	This is an introductory course on digital image and video processing designed for graduate students and senior level undergraduate students. The objectives of the course are as follows: To introduce the student to theoretical foundations in Digital Image and Video Processing; to introduce the student to modern applications in Digital Image and Video Processing; to give students a hands-on experience about image and video processing using extensive simulation assignments (mostly using MATLAB); to give students an ability to solve complex engineering problems, that require image and video processing.

Learning Outcomes

The students who have succeeded in this course;
1.Discuss the main processes and problems of image and video formation and reproduction
2.Describe image and video sampling and quantization.
3.Apply functions Image Processing Toolbox in MATLAB to image and video processing problems.
4.Define and compute apply geometric transformations on images.
5.Describe and apply gray level transformations and frequency domain filtering on images and video.
6.Discuss and apply image restoration, morphological image processing, and image segmentation
7.Apply basic image compression and feature extraction approaches.
8.Describe video sampling rate and standards conversion
9.Explain motion estimation, and video enhancement methods.

Course Content

Introduction and overview; Human Visual System,
Image Formation; Image Processing Basics; MATLAB Basics;
Image Processing Toolbox; Image Sensing and Acquisition;
Arithmetic and Logic Operators; Geometric Operators;
Gray-level Transformations; Histogram Processing;
Neighborhood Processing; Frequency Domain Filtering;
Image Restoration; Morphological Image Processing;
Edge Detection; Image Segmentation; Color Image Processing;
Image Compression and Coding; Feature Extraction and Representation, Visual Pattern Recognition; Video Fundamentals, Video Standards, Video Standards Conversion,
Motion Estimation and video enhancement

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and overview, Human Visual System, Image Formation
2)	Image Processing Basics, MATLAB Basics
3)	MATLAB Image Processing Toolbox, Image Sensing and Acquisition
5)	Gray-level Transformations, Histogram Processing
7)	Edge Detection, Image Segmentation
8)	Image Segmentation, Midterm Exam
9)	Image Restoration, Morphological Image Processing
10)	Color Image Processing
11)	Image Compression and Coding
12)	Feature Extraction and Representation, Visual Pattern Recognition
13)	Video Fundamentals, Video Standards, Video Standards Conversion
14)	Motion Estimation and video enhancement

Sources

Course Notes / Textbooks:	Practical Image and Video Processing Using MATLAB, Oge Marques, Wiley, 2011, ISBN: 978111093467.
References:	Video Processing and Communications, by Yao Wang, Joern Ostermann, and Ya-Qin Zhang, Prentice Hall, 2002, ISBN 0-13-017547-1. Digital Video Processing, by M. Tekalp, Prentice Hall, 1995, ISBN 0-13-190075-7.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	4	% 20
Project	1	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Project	1	14	14
Homework Assignments	4	20	80
Midterms	1	3	3
Final	1	3	3
Total Workload			212

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.