PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EEE5603	Wireless Communications	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SAEID KARAMZADEH
Course Lecturer(s):	Assoc. Prof. ALKAN SOYSAL
Recommended Optional Program Components:	None
Course Objectives:	This course aims to teach physical characteristics of wireless medium and several technologies that are specifically designed for transmission over wireless media. Specifically, the students will identify path loss, shadow fading, multi-path fading and diversity. Different wireless channel models will be introduced and their capacity will be analyzed. Students will have the knowledge of modern wireless technologies, such as multi-carrier modulation and OFDM, spread spectrum and CDMA, and multiple antenna systems.

Learning Outcomes

The students who have succeeded in this course;
1. Describe physical medium of a wireless channel,
2. Explain path loss, shadowing and multi-path fading,
3. Describe the effects of time, frequency and space diversity,
4. Gain knowledge on combining techniques,
5. Apply capacity analysis to wireless channel models,
6. Explain multi-carrier modulation and OFDM,
7. Describe the advantages of spreading the spectrum and CDMA,
8. Gain knowledge of multiple antenna systems and MIMO technology
9. Have a broad understanding of multi-user systems

Course Content

Characteristics of wireless channels, such as path loss, shadowing and fading. Different channel models and their capacity calculations. Modern wireless communication technologies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of wireless communications
2)	Path loss and shadowing models
3)	Statistical fading, narrowband fading
4)	Wideband fading
5)	Capacity of wireless channels
6)	Adaptive techniques in wireless communication channels
7)	Diversity and combining
8)	Comparison and discussion of previously mentioned methods. Midterm
10)	Multicarrier systems, OFDM
11)	Spread Spectrum and CDMA
12)	WCDMA and 3G systems
13)	Multiple antenna systems, MIMO
14)	Multi-user systems

Sources

Course Notes / Textbooks:	Wireless Communications, Andrea Goldsmith, Cambridge University Press
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Project	4	50
Midterms	8	60
Final	4	48
Total Workload		200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.