PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL2517 | Society, Public Engagement and Ethics | Fall | 3 | 0 | 3 | 6 |
Language of instruction: | English |
Type of course: | Must Course |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ÖMER VATANARTIRAN |
Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to develop an understanding of the interaction between different dynamics in a society and how Public Relations play a role in this process. Through discussions of issues such as global citizenship, citizenship, digital divide, public opinion, social movements, sustainability and ethics; PR’s crucial role in integrating various communities with different backgrounds, inequalities, needs and objects will be evaluated. Moreover, professional codes of the PR will be discussed through analyzing individual and philosophical aspects. |
The students who have succeeded in this course; 1. Students will explore the theoretical constructs and practical application of public opinion and public engagement 2. Understand models, principles, and methods of community engagement 3. Improve the understanding of policymaking and the mediated representation of public issues 4. The relationships between interest groups, policymakers and everyday conversation in shaping public opinion, politics and public policy will be examined. 5. Solution suggestions for social and political issues will be discussed. 6. Students will learn theories and concepts social movements and develop critical analytical skills to apply to the analysis of specific cases |
In this course, fundamental concepts of citizenship, governments, public opinion, public engagement, social movements, ethics and civil society will be analyzed. |
Week | Subject | Related Preparation |
1) | Ders tanıtımı, dersin amacı ve içeriğinin açıklanması | |
2) | Individual, citizen, society and social structures | |
3) | Government and institutions; justice and rights | |
4) | Public opinion and public engagement | |
5) | Public engagagement models and principles | |
6) | Roles of the citizen, citizenship and democracy; developing public engagement programs | |
7) | Preparation for midterm exam | |
8) | Social movements and protests | |
9) | Basic principles of ethics; ethical culture and ethical decision making | |
10) | Utilitarianism, Kantianism, virtue ethics | |
11) | Ethical decision making: economic inequality, digital divide, environment and animal rights | |
12) | Civil society and social entrepreneurship | |
13) | Community development and sustainability, citizen participation, and future of the global citizenship | |
14) | Evaluations of the course and preparations for the final |
Course Notes / Textbooks: | 1) Held, David. Models of Democracy. Stanford, Calif.: Stanford Uni. Press, 1996. 2) The Fundamentals of Ethics- Russ Shafer-Landau 3) Gerston, L.N. (2002). Public policymaking in a democratic society: A guide to civic engagement. New York: ME Sharpe. 4) Image Politics: The New Rhetoric of Environmental Activism by Kevin Deluca, Routledge, 2005. 5) Chadwick, A. (2006). Internet politics: States, citizens, and new communication technologies, Oxford University Press, USA |
References: | 1) Held, David. Models of Democracy. Stanford, Calif.: Stanford Uni. Press, 1996. 2) The Fundamentals of Ethics- Russ Shafer-Landau 3) Gerston, L.N. (2002). Public policymaking in a democratic society: A guide to civic engagement. New York: ME Sharpe. 4) Image Politics: The New Rhetoric of Environmental Activism by Kevin Deluca, Routledge, 2005. 5) Chadwick, A. (2006). Internet politics: States, citizens, and new communication technologies, Oxford University Press, USA |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 2 | 3 | 6 |
Homework Assignments | 14 | 2 | 28 |
Midterms | 1 | 4 | 4 |
Final | 1 | 5 | 5 |
Total Workload | 155 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 2 |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 4 |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 3 |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 3 |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 2 |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 1 |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 3 |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 2 |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 3 |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 3 |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 5 |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 1 |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 1 |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 3 |