ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LAW3007	Drafting Contracts I	Fall	0	2	1	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to understand the different kinds of contract that can be made and how they are written. WE will discuss contracts as an instrument of commerce, administration and law and we will analyze how contracts are formed via their structure and content. At the end of the course each student should be able to construct and write relevant clauses for a give contract.

Learning Outcomes

The students who have succeeded in this course;
I. Defines the skeleton of an agreement
II. Creates the style of an agreement
III. Resolves the legal english problems for being able to draft an agreement
IV. Forms different clauses which have to be drafted in an agreement
V. Gives the ability of interpretation of an agreement

Course Content

Week 1: Introduction. Structure. Commencement, Recitals, Operative Part, Definitions Section.
Week 2: Paragraphing and reference use
Week 3: Vocabulary and Style of contracts
Week 4: Dealing with mathematical formula and time periods
Week 5: Legal English constructions
Week 6: Legal English translational tools
Week 7: Various forms of Clause
Week 8: midterm exam
Week 9: Access and Adapt model clauses for purpose
Week 10: Understanding how a contract may be interpreted
Week 11: Different methods of interpretation
Week 12: Translational skills
Week 13: Presentation
Week 14: Review For Final Exam
Week 15: Review For Final Exam
Week 16: Final exam

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Week 1: Introduction. Structure. Commencement, Recitals, Operative Part, Definitions Section.
2)	Week 2: Paragraphing and reference use
3)	Week 3: Vocabulary and Style of contracts
4)	Week 4: Dealing with mathematical formula and time periods
5)	Week 5: Legal English constructions
6)	Week 6: Legal English translational tools
7)	Week 7: Various forms of Clause
8)	Review
9)	Week 9: Access and Adapt model clauses for purpose
10)	Week 10: Understanding how a contract may be interpreted
11)	Week 11: Different methods of interpretation
12)	Week 12: Translational skills
13)	Week 13: Presentation
14)	Week 14: Review For Final Exam

Sources

Course Notes / Textbooks:	Ders notları derste öğrencilere verilecektir.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 20
Midterms	1	% 25
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2