ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD)
PhD	TR-NQF-HE: Level 8	QF-EHEA: Third Cycle	EQF-LLL: Level 8

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK6610	Mass Communication Theories and Research I	Fall	3	0	3	9

Basic information

Language of instruction:	Turkish
Type of course:	Must Course
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Lecturer(s):	Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	The goal of this course is to teach the students the various reflections of mass communication theories in contemporary world and make them improve their knowledge how it has been benefited from mass communication both at the past and today. Another goal of this course is to gain the students the ability of conduction a the theoretical backgroung of conducting a real-time mass communication research.

Learning Outcomes

The students who have succeeded in this course;
I. To know the fundamental concepts of various mass communication theories.
II. To differentiate between the various philosophers according to their systems of thought.
III.To know about the differences and similarities of the thought systems of various philosophers.
IV.To know about the history of mass communication reseach and theory.
V.To synthesize about how to apply a mass communication theory to a mass communication research.

Course Content

In this course, the students will learn about how can be benefited of various mass communication theories when designing a mass communication research. Hence the publications and ideas of various philosophers such as Marshall McLuhan, Neil Postman will be analized in this context.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Recalling the prior knowledge about mass communication theories
3)	Recalling the prior knowledge about mass communication theories
4)	Recalling the prior knowledge about mass communication theories
5)	Theodor Adorno, Roland Barthes
6)	Walter Benjamin, Kenneth Burke
7)	Noam Chomsky, George Gerbner
8)	Jürgen Habermas, George H. Mead
9)	Marshall McLuhan
10)	Charles S. Peirce, Neil Postman
11)	Everett M. Rogers
12)	Wilbur Schramm, James W. Tankard, Jr.
13)	Synthesizing mass communication theories with the mass communication research, examples
14)	Synthesizing mass communication theories with the mass communication research, examples

Sources

Course Notes / Textbooks:	Öğrencilere ders notu dağıtılacaktır.
References:	Handouts will be given to students.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Homework Assignments	4	% 20
Presentation	4	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	13	39
Presentations / Seminar	4	60
Homework Assignments	4	60
Final	1	10
Total Workload		208

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	to be able to analyse the teories of advertising and public relations in an interdicipliner approach	4
2)	to be able to interpret and discuss mass communication theories and the related concepts in detail	5
3)	To be able to discuss and interpret the philosophy of science and scientific thinking steps related to advertising and public relations field.	2
4)	demostrate the ability to apply manuel and computer based qualitative and quantitative research technique in an advanced mode	5