ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3333	Icons and Symbols	Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor DENİZ EYÜCE ŞANSAL
Recommended Optional Program Components:	None
Course Objectives:	This class aims to introduce students into the logic, the way of function and the impact of icons and symbols in culture. Introducing the medial differences between image and text will open the field to discuss artistic approaches to this problem especially in photography, but also in literature, film and painting.

Learning Outcomes

The students who have succeeded in this course;
1. Identify the logic and function of icons and symbols in culture.
2. Discuss the artistic approaches to icons and symbols in literature, art, painting and photography in particular.
3. Analyze artistic products based on different approaches.
4. Execute photographic experiments with respect to icons and symbols.
5. Evaluate the cultural impacts of icons and symbols in their own image and text productions.
6. Construct a theoretical framework with respect to icons and symbols to build upon.

Course Content

In this class students discuss theoretical texts and analyse artwork, but also do some photographic experiments with respect to symbols and icons. In the last part of each class we will discuss these photographical experiments. In this way the students develop a deep understanding of the cultural impacts of these medial differences and their own image and text production.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Course
2)	Iconic Communication: Barker: Human Communication Processes King: On the Possibility and Impossibility of a Universal Iconic Communication System	Weekly readings will be assigned.
3)	Roscoe: The Limits of Iconic Communication	Weekly readings will be assigned.
4)	McLaren: Some Pictorial Symbol Systems for Public Spaces ISOTYPES a.o.	Weekly readings will be assigned.
5)	Exhibition Visit	Weekly readings will be assigned.
6)	Mitchell: Picture Theory: Introduction & The Pictorial Turn	Weekly readings will be assigned.
7)	Metapictures	Weekly readings will be assigned.
8)	Beyond Comparison: Picture, Text, and Method	Weekly readings will be assigned.
9)	Ekphrasis and the Other	Weekly readings will be assigned.
10)	Ut Pictura Poesis: Abstract Painting and Language	Weekly readings will be assigned.
11)	Theorising film and television	Weekly readings will be assigned.
12)	Continued: The Photographic Essay: Four Case Studies	Weekly readings will be assigned.
13)	Realism, Irrealism, and Ideology: After Nelson Goodman & Conclusion: Some Pictures of Representation	Weekly readings will be assigned.
14)	Conclusion and Review for the Final Exam	Weekly readings will be assigned.

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Midterms	1	% 25
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	14	4	56
Midterms	1	2	2
Final	1	2	2
Total Workload			116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2